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56

ysl sunglasses for women

Worth a look

Shows a fragmented shelf (top 5 take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 73Conversion 27Competition 94Returns 21Price range 84Avg price 79Brand share 87Review moat 48Quality gap 47

Competition

Great21%

top-5 click share — an open shelf

Brand share

Great48%

top-5 brand share — no brand owns this niche

Price range

Great$5.74–$71.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.62

avg listing price — sweet spot $15–$100

Growth

Good+56.3%

90-day search growth — must beat 0% to launch

Review moat

Okay1,704.58

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad7.1%

return rate — above 6% kills the launch gate

Market size

Bad$73K

$73K/yr · 201K searches

Competition

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

49 rising

Sellers

54

Top-5 brand share

48%

Open market

47%

  • SOJOS17%
  • FEISEDY12%
  • Fozono7%
  • Joopin6%
  • ANDWOOD5%
  • Colrea5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$3K6%$4K8%$6K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 108 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +56.3% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Shape/Style17%

“Classic style”

Quality-Overall16%

“Nice quality, pretty glasses”

Value For Money13%

“Great value”

Size-Overall12%

“Fit is good”

Comfort-Overall8%

“Comfortable and cute”

Color6%

“Good shades”

Weight Light5%

“Super lightweight”

Strength4%

“Sturdy frames”

Advertised Vs Actual Product3%

“As described”

Durability3%

“Cute & durable”

What buyers complain about

Size-Overall21%

“To big”

Quality-Overall12%

“Cheaply made”

Durability9%

“Broke quickly”

Value For Money6%

“Better price”

Material Quality5%

“Cheap material”

Color4%

“I wish they were darker”

Strength4%

“Flimsy”

Comfort-Overall2%

“Uncomfortable”

Advertised Vs Actual Product2%

“Looks nothing like picture”

Shape/Style2%

“The shape wasnt flattering”

Top return reasons

Size-Overall63%
Shape/Style14%
Advertised Vs Actual Product5%
Quality-Overall4%
Color3%
Width3%
Value For Money2%
Material Quality1%
Thin1%
Strength1%