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51

yonex badminton shoes

Worth a look

Shows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (0.3%) keeps it on the watch list.

Market size 32Growth 34Conversion 4Competition 95Returns 30Price range 58Avg price 79Brand share 55Review moat 70Quality gap 76

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Great$88.18

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good681.03

avg incumbent reviews — the moat a new listing must climb

Price range

Good$11.18–$157.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Growth

Okay+7.0%

90-day search growth — must beat 0% to launch

Market size

Okay$152K

$152K/yr · 574K searches

Returns

Okay5.4%

return rate — above 6% kills the launch gate

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

16 rising

Sellers

108

Top-5 brand share

72%

Open market

23%

  • Skechers27%
  • Selkirk Sport18%
  • K-Swiss11%
  • ASICS9%
  • FitVille7%
  • New Balance5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3K4%$6K6%$9K8%$12K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 117 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.
30K20KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall16%

“Super comfortable”

Quality-Overall13%

“+Great Build Quality”

Size-Overall11%

“True to fit”

Durability11%

“Some shoes are durable”

Value For Money8%

“Worth every penny”

Exercise/Sports Suitability5%

“Ive been using these for the gym, running, and tennis, and theyve been really comfortable overall”

Heel Support3%

“The shoe hugs my feet comfortably”

Advertised Vs Actual Product3%

“As described”

Color3%

“The colors are so cute”

Grippers/Spikes/Cleats2%

“Some have good grip”

What buyers complain about

Size-Overall18%

“Fit is small”

Durability13%

“NOT DURABLE & POOR PERFORMANCE”

Feet Fit8%

“didn't like the fit on my foot”

Quality-Overall6%

“These balls are very poor quality”

Pain Relief-Overall4%

“badly sprained his ankle”

Color3%

“Not the color shown”

Shape/Style3%

“they do not retain their shape well at all”

Thickness2%

“Balls are a little bit thinner than the more expensive Franklin balls”

Stretchability/Expandability/Elasticity2%

“Unlike the gel rocket where I can expand the top lacing these are not as expandable”

Hard Feel2%

“They are harder”

Top return reasons

Feet Fit27%
Size-Overall21%
Width15%
Length14%
Comfort-Overall4%
Advertised Vs Actual Product3%
Color2%
Value For Money2%
Product Condition1%
Shape/Style1%