yellow umbrella
Worth a lookShows a sweet-spot price point ($24.13 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$24.13avg listing price — sweet spot $15–$100
Price range
Great$9.03–$79.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Growth
Good+49.4%90-day search growth — must beat 0% to launch
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,424.43avg incumbent reviews — the moat a new listing must climb
Market size
Bad$63K$63K/yr · 62K searches
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
27 rising
Sellers
34
Top-5 brand share
59%
Open market
37%
- SoulRain24%
- Yoobure14%
- TUMELLA8%
- Royal Walk7%
- Chakipee6%
- The Weather Station4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SoulRain Umbrella for Rain Durable & Compact Umbrellas Backpack Purse Portable Umbrella for Travel - Auto Open Close Strong Fiberglass(Yellow)
SoulRain$10.494.5★310 rev
SoulRain 48 Large Umbrella Windproof Stick Umbrellas for Rain Automatic Open Vintage Cane Yellow Umbrella with Classic Wooden Handle & Shaft Open for 2 Persons for Women & Men(Yellow)
SoulRain$28.824.4★1,138 rev
TUMELLA Strongest Windproof Travel Umbrella (Compact Superior & Beautiful) Small Strong but Light Portable and Automatic Folding Rain Umbrella Durable Premium Grip Fits Car and Backpack
TUMELLA$20.364.5★20,503 rev
Yoobure Windproof Travel Umbrella - Automatic Umbrellas for Rain Compact Folding Umbrella with UV Protection Lightweight Portable Design for Backpack/Walking/Car Sun & Storm Ready
Yoobure$9.824.5★2,913 rev
Royal Walk Large Umbrella for 2 Persons - 54 Inch Automatic Open Windproof Rain Resistant Wooden Handle Fast Drying Strong 16 Ribs Travel 120cm Yellow
Royal Walk$29.704.7★14,349 rev
Newest
by launch date
Rayjee 6.5FT Outdoor Patio Umbrella with Fringe Boho Beach Umbrella
Rayjee$54.6923 rev
Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls
Seniny$9.8216 rev
AreShark 7ft Patio Umbrella with Fringe UPF50+ Beach Umbrella for Table Pool & Garden Portable Outdoor Tassels Umbrella w/Fiberglass Ribs&Push Bottom Tilt(Yellow)
AreShark$60.7280 rev
Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women
Yoobure$9.6020 rev
AreShark 9 FT Patio Umbrella for Outdoor Outdoor Table Umbrella with Push Button Tilt and Crank Outdoor Patio Umbrellas with 8 Sturdy Ribs for Market Garden Pool (Yellow)
AreShark$47.281,362 rev
Trending
90-day click momentumYoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women
Yoobure$9.404.2★
AreShark 7ft Patio Umbrella with Fringe UPF50+ Beach Umbrella for Table Pool & Garden Portable Outdoor Tassels Umbrella w/Fiberglass Ribs&Push Bottom Tilt(Yellow)
AreShark$60.724.4★
Rayjee 6.5FT Outdoor Patio Umbrella with Fringe Boho Beach Umbrella
Rayjee$54.694.2★
Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls
Seniny$9.894.2★
Best Choice Products 10ft Outdoor Patio Umbrella Outdoor Table Umbrella Yard Umbrella Market Umbrella with 8 Sturdy Ribs Push Button Tilt and Crank - Yellow
Best Choice Products$38.524.4★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +49.4% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, good price, good size and arrived on time”
“Seems sturdy”
“Material feels durable”
“As advertised”
“Beautiful color”
“Ease of use”
“Fits in my bag easily”
“Windproof”
“Fair price”
“Its compact enough to fit in a car or bag”
What buyers complain about
“it broke very easily”
“Horrible quality control”
“Too Small”
“Very difficult to close”
“Very flimsy”
“Not as described at all”
“heavier than I expected”
“I got drenched with rain”
“NOT WIND RESISTANT”
“Been eying another colour. that I clearly don't need at all”