yellow sunglasses
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Avg price
Good$14.09avg listing price — sweet spot $15–$100
Price range
Good$5.94–$31.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+42.8%90-day search growth — must beat 0% to launch
Market size
Good$321K$321K/yr · 777K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,408.44avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.8%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
46 falling
Sellers
75
Top-5 brand share
43%
Open market
51%
- SOJOS12%
- FEISEDY11%
- GUVIVI7%
- LUENX7%
- Myiaur6%
- IKUVNA6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 72 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FEISEDY Retro Square Aviator Sunglasses Women Men 70s Vintage Trendy Plastic Frame Sun Glasses B2835
FEISEDY$16.044.4★4,101 rev
GUVIVI Retro Aviator Sunglasses for Women Men Oversized Classic 70s Vintage Trendy Tangle Free Square Aviators Yellow Sun Glasses
GUVIVI$14.754.4★2,506 rev
Myiaur Polarized Night Vision Glasses for Women Anti Glare Driving Vision Glasses with Yellow Lens UV400 Protection
Myiaur$23.034.3★5,649 rev
IKUVNA Retro 70s Square Aviator Sunglasses Women Men Vintage Rectangle Sunglasses Flat Frame Trendy Shades (Yellow)
IKUVNA$7.034.2★405 rev
Freckles Mark Vintage Retro 70s Sunglasses for Women Men Classic Large Square Aviator Trendy Glasses (Tinted Yellow Millimeters 60)
Freckles Mark$12.014.5★6,784 rev
Newest
by launch date
LUENX Mens Aviator Sunglasses Square Polarized Polygon Driving UV 400 Protection 61mm-Yellow Lens Night Driving Glasses
LUENX$15.221,015 rev
LUENX Aviator Sunglasses for Men Women Polarized Square Polygon Retro Shades - Yellow Lens Night Vision Driving Glasses Anti Glare 60MM
LUENX$15.92669 rev
toTravelGear Polarized Sunglasses for Men and Women Retro Square Sun Glasses for Driving Traveling UV Protection(Lemon Yellow)
toTravelGear$12.7929 rev
toTravelGear Lemon Yellow Polarized Sunglasses for Women Men Trendy Rectangle Frame Retro Sun Glasses Classic Designer Shades for UV Protection Perfect Travel Gear
toTravelGear$12.9726 rev
Eyekepper Night Glasses for Driving Polarized Yellow Lens Pilot Style
Eyekepper$16.439 rev
Trending
90-day click momentumtoTravelGear Lemon Yellow Polarized Sunglasses for Women Men Trendy Rectangle Frame Retro Sun Glasses Classic Designer Shades for UV Protection Perfect Travel Gear
toTravelGear$12.974.9★
toTravelGear Polarized Sunglasses for Men and Women Retro Square Sun Glasses for Driving Traveling UV Protection(Lemon Yellow)
toTravelGear$12.794.4★
LUENX Aviator Sunglasses for Men Women Polarized Square Polygon Retro Shades - Yellow Lens Night Vision Driving Glasses Anti Glare 60MM
LUENX$15.924.6★
BTOBTYD Aviator Sunglasses For Women Men Yellow Night Vision Lens UV400 Protection Metal Frame Anti-Glare Unisex Shades Fashion Trendy Eyewear for Night Driving Dark Area Outdoor Daily Wear
BTOBTYD$19.184.6★
Eyekepper Night Glasses for Driving Polarized Yellow Lens Pilot Style
Eyekepper$16.434.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +42.8% search growth over the last 90 days.Peak months: Jun, Oct · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Good value for price”
“Good fit”
“Cute style”
“So comfortable”
“The glasses are lightweight”
“As advertised”
“Great color”
“Helps with bright lights”
“The overall build feels solid”
What buyers complain about
“Doesn't work”
“The quality is very low”
“tight”
“False Advertisement”
“Not as colorful as expected”
“Poor durability”
“But oh so flimsy”
“the glare bothers me”
“Waste of money”
“uncomfortable”