yellow suitcase
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Good$110.79avg listing price — sweet spot $15–$100
Growth
Good+35.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$32.53–$276.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$116K$116K/yr · 147K searches
Review moat
Bad4,709.61avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.1%return rate — above 6% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
43 rising
Sellers
57
Top-5 brand share
55%
Open market
40%
- mixi18%
- Amazon Basics16%
- Merax9%
- Traveler's Choice6%
- aji6%
- Coolife5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 115 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Travelers Choice Pagosa Hardshell Expandable Luggage with Spinner Wheels Yellow 22-Inch Carry-on
Traveler's Choice$96.154.5★5,329 rev
Coolife Luggage 3 Piece Set Lightweight Durable Hardshell Suitcase set with 360 Spinner Wheels TSA-approved Lock Checked Family Travel Luggage sets 20/24/28 Inch Yellow
Coolife$148.234.6★31,077 rev
Kenneth Cole REACTION Out of Bounds Lightweight Hardshell 4-Wheel Spinner Luggage Pale Banana 20-Inch Carry On
Kenneth Cole REACTION$58.234.3★16,195 rev
Amazon Basics 21 Hardside Carry-On Luggage with Spinner Wheels Expandable for Up to 25% More Space Scratch-Resistant Hardshell Suitcase Telescoping Handle Orange
Amazon Basics$52.344.5★27,070 rev
3 Luggage Sets ABS Hardshell Suitcases Spinner Wheel with Combination Lock
Merax$100.714.2★568 rev
Newest
by launch date
Hardshell Luggage Sets Lightweight Stripes Suitcases with Spinner Wheels Yellow-220
Merax$91.742,556 rev
Hardside Luggage Sets Lightweight Stripes Suitcase with Spinner Wheels Yellow-220
Merax$92.422,525 rev
Carry on Luggage 20/24 Inch Suitcase Sets 2 Piece with Wide Handle Hardside PC with Spinner Wheels & TSA Lock for Travel & Business Trips (Yellow)
Pirtecin$148.570 rev
UUH 8 Piece Luggage Set Expandable Hardshell Suitcase Set with TSA Lock 14/20/24/28/8 Inch Lightweight Travel Luggage with 360 Double Spinner Wheels Carry On Suitcases for Family Travel (Yellow)
UUH$132.471 rev
28 Inch ABS Hard Shell Large Luggage With Combination Lock and Side Hooks Yellow
Merax$83.062,556 rev
Trending
90-day click momentumUUH 8 Piece Luggage Set Expandable Hardshell Suitcase Set with TSA Lock 14/20/24/28/8 Inch Lightweight Travel Luggage with 360 Double Spinner Wheels Carry On Suitcases for Family Travel (Yellow)
UUH$132.475.0★
Samsonite Freeform Large Checked Luggage with Dual 360 Spinner Wheels - TSA Lock Airline-Approved - Lightweight Durable Polypropylene Expandable Hardshell - Electric Yellow
Samsonite$173.684.3★
LOVEVOOK Hard Shell Carry On Luggage 22x14x9 Airline Approved 22 Inch Carry On Suitcase with Spinner Wheel TSA Lock Lightweight Travel Luggage Roller Rolling Suitcase Gift for Men & Women Yellow-Black
LOVEVOOK$86.244.4★
Carry on Luggage 20/24 Inch Suitcase Sets 2 Piece with Wide Handle Hardside PC with Spinner Wheels & TSA Lock for Travel & Business Trips (Yellow)
Pirtecin$148.570.0★
Amazon Basics 3-Piece Luggage Set Including One 22 Expandable Hardside Suitcase With 8 Spinner Wheels One 15-inch Tote Bag and One 10-inch Compact Travel Bag Rose Gold
Amazon Basics$60.454.6★
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +35.1% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Excellent value”
“Durable piece”
“The color is vibrant”
“It fit everything we needed in it”
“The case is very sturdy”
“The wheels are awesome”
“easy to roll”
“This is a great suitcase that is lightweight”
“Great carry ons served us well on our recent air travel trip- no complaints”
What buyers complain about
“Bad zipper”
“Not Well Made”
“Broke after 1 use”
“Handle broke”
“Too large”
“Wheels are a bit cheap”
“Not sturdy”
“color may not be as advertised”
“DO NOT BUY these just because they are affordable”
“Not a carry-on on some airlines”