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58

yellow shorts

Worth a look

Shows demand growing +119.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 19Growth 95Conversion 8Competition 92Returns 2Price range 77Avg price 84Brand share 89Review moat 37Quality gap 73

Growth

Incredible+119.2%

90-day search growth — must beat 0% to launch

Competition

Great23%

top-5 click share — an open shelf

Brand share

Great46%

top-5 brand share — no brand owns this niche

Avg price

Great$18.47

avg listing price — sweet spot $15–$100

Price range

Great$6.74–$42.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,810.51

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$76K

$76K/yr · 667K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.6%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

55 falling

Sellers

60

Top-5 brand share

46%

Open market

51%

  • Amazon Essentials17%
  • BMJL15%
  • DOCUMO6%
  • CHICGAL4%
  • PINSPARK4%
  • ZKIEYS3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$5K9%$7K12%$9K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 87 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +119.2% search growth over the last 90 days.
40K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Oct · busiest ÷ quietest = 12.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall17%

“Very comfortable”

Size-Overall14%

“Fit great”

Color12%

“the color is pretty”

Material Quality6%

“The material is soft”

Quality-Overall6%

“very nice quality. think new sweatshirt inside.”

Soft Feel6%

“smooth and soft”

Value For Money4%

“Definitely worth the price”

Pockets/Compartments3%

“I especially like the two deep pockets”

Exercise/Sports Suitability3%

“Perfect Shorts for Every Day Running Around”

Advertised Vs Actual Product3%

“As described and size matched”

What buyers complain about

Size-Overall16%

“Ran small”

Transparency12%

“Practically see through”

Color9%

“Color fade”

Material Quality8%

“very thin cheap material”

Quality-Overall5%

“Very bad quality, see-through, very thin cheap material”

Thin4%

“Thin Material”

Thickness3%

“The fabric is thick”

Product Condition3%

“It is obvious that it was previously worn by somebody”

Pockets/Compartments3%

“The pocket is sawn upside down, hence unusable”

Wrinkles1%

“They had crease wrinkles in the cuff that I could not iron out all the way”

Top return reasons

Size-Overall43%
Waist Fit9%
Color9%
Length7%
Transparency6%
Material Quality5%
Thin3%
Thigh Fit3%
Hip Fit3%
Advertised Vs Actual Product2%