yellow raincoat
Worth a lookShows a sweet-spot price point ($28.03 avg), but weak search conversion (0.3%) keeps it on the watch list.
Avg price
Incredible$28.03avg listing price — sweet spot $15–$100
Price range
Great$9.11–$52.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+21.7%90-day search growth — must beat 0% to launch
Returns
Okay3.3%return rate — above 6% kills the launch gate
Review moat
Okay3,631.15avg incumbent reviews — the moat a new listing must climb
Market size
Bad$88K$88K/yr · 949K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
53
Top-5 brand share
54%
Open market
43%
- SaphiRose21%
- LOMON14%
- Galeton9%
- TCOT5%
- Custom Leathercraft4%
- TICONN4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 61 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOMON Women Raincoat Lightweight Active Wear Quick-drying Junior Casual Fashion Rain Jacket Outdoor Waterproof Jacket Yellow M
LOMON$41.194.5★8,837 rev
SaphiRose Rain Poncho for Adults Waterproof Hooded Zipper Raincoat with Pockets Lightweight Packable for Men and Women
SaphiRose$19.304.5★20,120 rev
SaphiRose Hooded Rain Poncho Waterproof Raincoat Jacket for Men Women Adults (Yellow)
SaphiRose$14.264.6★4,511 rev
Galeton mens RAINCOAT Yellow X-Large US
Galeton$13.204.3★1,105 rev
LOMON Women Raincoat Lightweight Waterproof Trench Coat Hoodie Outerwear Jackets Casual long rain jacket Plus Size Yellow XL
LOMON$40.534.5★8,837 rev
Newest
by launch date
luvamia Spring Jackets for Women Trendy Waterproof Rain Jacket Women Womens Lightweight Windbreaker Jacket Womens Raincoat with Hood Zip Up Running Jackets Womens Gold Yellow Size Medium Fits US 8-10
luvamia$21.4558 rev
luvamia Gold Yellow Lightweight Raincoat for Women Travel Waterproof Rain Coats Hiking Windbreaker Lightweight Womens Rain Jacket with Hood Medium US Size 8-10
luvamia$22.1047 rev
iCreek Womens Rain Jacket Packable Long Raincoat Hooded Plaid Lined Trench Coat Waterproof Windproof Lightweight for Outdoor (Yellow S)
iCreek$46.67223 rev
iCreek Womens Rain Jacket Packable Long Raincoat Hooded Plaid Lined Trench Coat Waterproof Windproof Lightweight for Outdoor (Yellow M)
iCreek$46.78223 rev
Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black Small
Amazon Essentials$25.71528 rev
Trending
90-day click momentumAmazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black Small
Amazon Essentials$25.714.5★
luvamia Spring Jackets for Women Trendy Waterproof Rain Jacket Women Womens Lightweight Windbreaker Jacket Womens Raincoat with Hood Zip Up Running Jackets Womens Gold Yellow Size Medium Fits US 8-10
luvamia$21.454.3★
luvamia Gold Yellow Lightweight Raincoat for Women Travel Waterproof Rain Coats Hiking Windbreaker Lightweight Womens Rain Jacket with Hood Medium US Size 8-10
luvamia$22.104.7★
UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Yellow L
UIQUR$19.004.4★
IOFLIGGA Kids Rain Jacket for Boys Girls Lightweight Waterproof Hooded Breathable Outdoor Coat Easy to Fold for 5-14Y (US Age 11 Years 12 Years Mustard Yellow)
IOFLIGGA$34.004.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +21.7% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 43.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great one-size fits all product”
“Excellent craftsmanship for the cost”
“Worth it”
“Great light weight rain coat”
“Nice color choices”
“Better than the picture”
“Rain is not so bad”
“Convenient purchase”
“Fabric was soft and water resistant”
“the material definitely can keep you warm”
What buyers complain about
“One thing I didnt love was that the arm part is too short”
“Not the Best”
“Sandwich bags are thicker”
“Breaks down after a couple days”
“Not Waterproof”
“The first time I used the jacket the zipper broke so I reached out to the vendor”
“It is rather cheap material”
“Jacket sleeves are waaay too long”
“not 5 as advertised here”
“It's hard to justify the price”