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yellow bodysuit

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Soft demand (-41.9% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 4Conversion 7Competition 96Returns 10Price range 78Avg price 89Brand share 89Review moat 41Quality gap 76

Competition

Incredible18%

top-5 click share — an open shelf

Brand share

Great46%

top-5 brand share — no brand owns this niche

Avg price

Great$20.74

avg listing price — sweet spot $15–$100

Price range

Great$7.41–$42.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,375.93

avg incumbent reviews — the moat a new listing must climb

Returns

Bad9.6%

return rate — above 6% kills the launch gate

Market size

Bad$34K

$34K/yr · 287K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-41.9%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

46 falling

Sellers

56

Top-5 brand share

46%

Open market

50%

  • FeelinGirl17%
  • SUUKSESS11%
  • ANRABESS8%
  • REORIA5%
  • Walifrey4%
  • Amazon Essentials4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$6784%$1K6%$2K8%$3K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 136 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -41.9% search growth over the last 90 days.
40K30KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 7.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Fits as expected”

Comfort-Overall11%

“EXTREMELY COMFORTABLE”

Quality-Overall9%

“Amazing quality”

Shape/Style8%

“Very flattering”

Soft Feel7%

“It's very soft”

Material Quality6%

“Soft material”

Stretchability/Expandability/Elasticity4%

“soft & stretchy”

Color4%

“I love the color”

Value For Money2%

“Great for price”

Thickness1%

“Its super thick”

What buyers complain about

Size-Overall29%

“Runs large”

Quality-Overall7%

“Cheaply made”

Comfort-Overall4%

“Horribly uncomfortable”

Thickness3%

“The material feels very thin”

Material Quality3%

“And dont like the material”

Product Condition3%

“The item I got is used”

Strap/String Quality2%

“Stupid buckle is uncomfortable”

Value For Money2%

“overpriced”

Shape/Style2%

“Not really shapewear”

Transparency2%

“not see through from what I saw. or rather couldn't see”

Top return reasons

Size-Overall53%
Length9%
Material Quality6%
Chest Fit5%
Thin3%
Waist Fit3%
Advertised Vs Actual Product2%
Shape/Style2%
Arm Fit1%
Sleeve Fit1%