yellow beanie
Skip itSoft demand (-50.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good$4.83–$29.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.85avg listing price — sweet spot $15–$100
Market size
Okay$163K$163K/yr · 252K searches
Review moat
Bad7,900.64avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.8%return rate — above 6% kills the launch gate
Growth
Bad-50.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
31 rising
Sellers
55
Top-5 brand share
48%
Open market
46%
- NPJY12%
- Gelante12%
- ZOORON10%
- Century Star7%
- Connectyle7%
- Rosoz6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 39 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NPJY Unisex Beanie for Men and Women Knit Hat Winter Beanies Yellow
NPJY$7.744.6★3,711 rev
Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Yellow
Gelante$7.624.6★1,001 rev
Century Star Beanie For Men Women Black Beanie Hat Soft Winter Beanies Cuff Beanie Skull Caps Knit Hats 1Pc Yellow One Size
Century Star$6.984.4★1,382 rev
vidsel Short Fisherman Beanie for Men Women Swag Wool Knit Cuff Trawler Skullcap Winter Warm Hats Yellow
vidsel$10.014.5★719 rev
Connectyle Classic Mens Warm Winter Hats Acrylic Knit Cuff Beanie Cap Daily Beanie Hat (Gold)
Connectyle$9.514.6★11,094 rev
Newest
by launch date
WDAIYEK Slouchy Chunky Knit Beanie with Pom Pom - Cozy Winter Bobble Hat for Women and Men Yellow
WDAIYEK$10.9829 rev
Beanie for Men Women | Cuffed Thick Soft Knitted Unisex Winter Hat Beanies Skull Cap - Yellow
THE CAP COMPANY$10.2519 rev
Ultra Soft Stretch Unisex Winter Beanie Hat -One Size Fits All | Unisex Winter Knit Fisherman Cap for Men & Women Yellow
Btolin$5.0527 rev
Dfqsofd Yellow Beanie for Men Women Knitted Hats for Women Soft Warm Winter Hat Unisex Cuffed Beanie Skully Cap for Cold Weather Yellow
Dfqsofd$4.8316 rev
ZOORON Toddler Beanie Baby Boys Girls Beanies Kids Winter Hats Children Knit Warm Caps Soft Ski Hat
ZOORON$8.65166 rev
Trending
90-day click momentumGelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Yellow
Gelante$7.624.6★
Beanie for Men Women | Cuffed Thick Soft Knitted Unisex Winter Hat Beanies Skull Cap - Yellow
THE CAP COMPANY$10.254.5★
CONGRU 4 Pcs Halloween Costume Accessories Adults-Yellow Beanie Hat/Goggles/Gloves/Suspenders for Halloween Dress Up
CONGRU$12.904.6★
ZOORON Toddler Beanie Baby Boys Girls Beanies Kids Winter Hats Children Knit Warm Caps Soft Ski Hat
ZOORON$8.654.5★
PFFY Trawler Short Fisherman Beanie Roll-up Edge Knit Cuff Beanies Winter Hats for Men Women Yellow
PFFY$6.364.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -50.4% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 50.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Simple, Warm, and Comfortable – Great Everyday Beanie”
“Fit great”
“Bright Color”
“Good for the price”
“Most comfortable,”
“Used for a Halloween Costume, cute and bright”
“The beanie is surprisingly soft”
“Just as advertised”
“The material feels nice”
What buyers complain about
“Little heads only”
“The strap would consistently snap”
“I bought this for a minions Halloween costume, it was itchy and polyester”
“Not functional at all highly inconvenient”
“The knit in many areas has come undone”
“When wearing it I would not know that it was thin”
“Hard to keep on”
“I do however think it isn't very durable”
“Its no high end”
“The thing that adjusts the glasses broke so therefore I have to hot glue it before my sons birthday”