womens scrunch socks
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$91.98avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,964.8avg incumbent reviews — the moat a new listing must climb
Price range
Okay$10.02–$208.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$188K$188K/yr · 1.9M searches
Returns
Okay4.5%return rate — above 6% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
206
Top-5 brand share
86%
Open market
11%
- New Balance46%
- Salomon28%
- OUTJET5%
- Viakix4%
- BAASPLOA4%
- AugRing2%
- Open — no brand owns it (13 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 99 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Balance Unisex 530 Sea Salt/Arid Stone (Men 8.5 Medium Women 10 Medium)
New Balance$109.984.4★279 rev
New Balance Unisex 530 Silver Metallic/Dragon Berry (Men 5.5 Medium Women 7 Medium)
New Balance$93.874.6★290 rev
Salomon Womens Speedcross Peak Trail Running Shoes - Black/Nightshade/Orchid Petal - 7.5
Salomon$103.774.2★681 rev
New Balance Unisex 530 Sneaker Red/White 6 Men 7.5 Women
New Balance$112.834.6★1,485 rev
New Balance Unisex 530 Silver Metallic/Rosewood Men 6 Women 7.5 M
New Balance$106.164.1★18 rev
Newest
by launch date
Salomon Womens Speedcross GTX Waterproof Trail Running Shoes - Black/Black/Quiet Shade - 8 Medium
Salomon$159.21396 rev
adidas Womens Terrex Soulstride Trail Running Wonder Alumina/Blush Pink 7
adidas$66.43972 rev
New Balance Womens 530 Golf SL White/Sky Blue 9 Medium
New Balance$109.061 rev
New Balance Womens 530 Golf SL Grey 9 Medium
New Balance$100.021 rev
BAASPLOA Womens Casual Fashion Sneakers Lightweight Walking Platform Chunky Shoes for Women Workout Gym Sneakers Non Slip Breathable Tennis Shoes Retro Dad Shoes Beige
BAASPLOA$45.6847 rev
Trending
90-day click momentum
BAASPLOA Womens Casual Fashion Sneakers Lightweight Walking Platform Chunky Shoes for Women Workout Gym Sneakers Non Slip Breathable Tennis Shoes Retro Dad Shoes White
BAASPLOA$45.634.8★
New Balance Womens 530 Golf SL Grey 9 Medium
New Balance$100.025.0★
SAS Tour Mesh Dust 11 WW - Double Wide (D)
SAS$208.004.3★
Move Hiker Women Hiking Shoes Casual Non-Slip Lightweight Comfortable Running Fashion Sneakers Walking Trekking Outdoor Shoes White
Move Hiker$42.903.4★
Flux Adapt Graphene XT Barefoot Shoes Zero Drop Wide Toe Box Cross Trainers for Men & Women | Graphene Grip Ballistic Mesh Upper | Gym HIIT Lifting & Crossfit Minimalist Sneakers Chalk
Flux Footwear$126.714.4★
Demand
Weekly Amazon search volume, last 8 weeks — +1.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“So comfortable”
“The shoes fit well”
“Good quality socks”
“Feel soft”
“Cute, thick socks”
“Nice and warm”
“Good value”
“they work perfectly for my workouts”
“As described”
“Love the color”
What buyers complain about
“Run Big”
“Varying quality”
“little thicker then wanted”
“Stiff and uncomfortable”
“Material is cheaper than previous Ascics”
“Not all white”
“Tear easily- dont last”
“Not worth the price point”
“The two pieces that hold the laces on either side of the shoe have horribly painful”
“They are not water proof”