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50

womens running shorts with liner

Worth a look

Shows a sweet-spot price point ($22.68 avg), but high returns (8.9%) keeps it on the watch list.

Market size 40Growth 80Conversion 14Competition 88Returns 13Price range 79Avg price 94Brand share 19Review moat 36Quality gap 37

Avg price

Great$22.68

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Growth

Great+71.6%

90-day search growth — must beat 0% to launch

Price range

Great$11.33–$29.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$206K

$206K/yr · 809K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,907.38

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad8.9%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

15 rising

Sellers

22

Top-5 brand share

92%

Open market

6%

  • CRZ YOGA77%
  • Sunzel5%
  • THE GYM PEOPLE4%
  • EZRUN3%
  • Colorfulkoala3%
  • YNNTHY2%
  • Open — no brand owns it (9 brands, 6%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$6K6%$12K9%$18K12%$25K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 78 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +71.6% search growth over the last 90 days.
175K125KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 14.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall17%

“SO COMFORTABLE”

Size-Overall17%

“Flattering Fit”

Soft Feel12%

“Softest Leggings”

Exercise/Sports Suitability7%

“Amazing shorts for workouts and runs”

Quality-Overall5%

“its consistent quality”

Color5%

“Cute colors”

Material Quality4%

“Material is soft”

Pockets/Compartments3%

“love the pockets”

Value For Money3%

“Best money ever spent”

Stretchability/Expandability/Elasticity2%

“good stretch”

What buyers complain about

Size-Overall23%

“way too short”

Waist Fit4%

“They were very tight at the waist”

Material Quality3%

“And material is thinner than expected”

Thickness3%

“Thick”

Quality-Overall3%

“Not the Sunzel quality I know and love”

Inseam Fit3%

“Inseam measurement is incorrect”

Exercise/Sports Suitability2%

“Not for running”

Pockets/Compartments2%

“Unfortunately these dont have pockets”

Durability2%

“After only 3 months they were destroyed”

Functionality-Overall2%

“they just didnt work for me”

Top return reasons

Size-Overall51%
Length14%
Waist Fit9%
Thigh Fit6%
Inseam Fit5%
Hip Fit2%
Shape/Style2%
Material Quality2%
Advertised Vs Actual Product2%
Thin1%