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womens lacrosse cleats

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High returns (12.1%) — this niche doesn't clear our bar today.

Market size 20Growth 5Conversion 3Competition 88Returns 0Price range 71Avg price 85Brand share 18Review moat 87Quality gap 63

Competition

Great27%

top-5 click share — an open shelf

Review moat

Great262.15

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$73.57

avg listing price — sweet spot $15–$100

Price range

Good$12.81–$131.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Bad$81K

$81K/yr · 442K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-40.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad12.1%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

11 rising

Sellers

148

Top-5 brand share

93%

Open market

5%

  • New Balance72%
  • LSIDORYC6%
  • Phenom Elite6%
  • Under Armour5%
  • DKHHN4%
  • adidas2%
  • Open — no brand owns it (5 brands, 5%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$5K9%$7K12%$10K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 72 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -40.4% search growth over the last 90 days.
15K10KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 4.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall32%

“Perfect fit”

Comfort-Overall27%

“Very comfortable”

Quality-Overall9%

“I found that they really do perform well”

Exercise/Sports Suitability8%

“Great shoes for softball”

Advertised Vs Actual Product4%

“Product was as advertised”

Soft Feel4%

“Nice and soft”

Ease Of Use4%

“Easy to put on”

Value For Money2%

“Great price”

Material Quality2%

“I also realized that the lightweight fabric I originally questioned actually helps significantly with ball control”

Stitch/Finish/Polish2%

“The stitching appears to be secure”

What buyers complain about

Size-Overall44%

“they were way too snug”

Product Condition22%

“Received a pair of returned cleats, no tags, box messed up, and bottoms were already dirty along with a stain on the inside of the shoe”

Durability11%

“metal has worn down”

Heel Support6%

“She has blisters on her heels”

Length3%

“Laces are long”

Top return reasons

Size-Overall36%
Feet Fit34%
Length12%
Width11%
Advertised Vs Actual Product1%
Comfort-Overall1%
Color1%
Value For Money1%
Material Quality0%
Ankle Support0%