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54

womens golf shorts

Worth a look

Shows demand growing +151.0% this quarter, but high returns (11.3%) keeps it on the watch list.

Market size 10Growth 96Conversion 4Competition 95Returns 3Price range 90Avg price 95Brand share 51Review moat 57Quality gap 60

Growth

Incredible+151.0%

90-day search growth — must beat 0% to launch

Competition

Great20%

top-5 click share — an open shelf

Avg price

Incredible$28.04

avg listing price — sweet spot $15–$100

Price range

Great$11.88–$58.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,225.49

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Market size

Bad$40K

$40K/yr · 430K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.3%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

27 rising

Sellers

137

Top-5 brand share

74%

Open market

22%

  • Columbia48%
  • HUK9%
  • Eddie Bauer7%
  • BASSDASH5%
  • G Gradual5%
  • Viodia3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$7964%$2K6%$2K8%$3K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 125 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +151.0% search growth over the last 90 days.
35K25KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 7.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall30%

“Flattering fit”

Comfort-Overall17%

“These are comfy and true-to-size”

Pockets/Compartments6%

“love the pockets”

Quality-Overall5%

“Good quality”

Color4%

“just ordered the green cause i love the look”

Weight Light4%

“Very light weight and breathable”

Material Quality4%

“Really like this soft breathable material”

Stretchability/Expandability/Elasticity3%

“with a nice stretch”

Quick Drying2%

“Dries fast”

Exercise/Sports Suitability2%

“Perfect for working out, running, or if your like me- wearing to allll the ball games for my sons:”

What buyers complain about

Size-Overall27%

“Too short”

Material Quality4%

“Cheap, unpleasant fabric”

Color3%

“i was very disappointed in this color”

Durability3%

“Won't last long”

Stretchability/Expandability/Elasticity2%

“the elastic will leave little marks on your skin if you nap in them”

Wrinkles2%

“They were still wrinkled so I then placed a damp towel on the shorts”

Smell2%

“Horrible Strong Odor”

Comfort-Overall2%

“Not super comfortable”

Zipper Quality2%

“Broken zipper”

Length2%

“Not for short people, I guess”

Top return reasons

Size-Overall55%
Waist Fit10%
Length8%
Thigh Fit6%
Hip Fit4%
Material Quality4%
Inseam Fit3%
Shape/Style2%
Advertised Vs Actual Product2%
Color1%