womens fleece pullover
Skip itSoft demand (-79.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.20avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$8.07–$62.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,350.6avg incumbent reviews — the moat a new listing must climb
Market size
Bad$83K$83K/yr · 858K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-79.9%90-day search growth — must beat 0% to launch
Returns
Bad12.9%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
58
Top-5 brand share
66%
Open market
30%
- Aimiray19%
- Amazon Essentials16%
- Panadila15%
- Keeliya9%
- LASLULU6%
- Columbia4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 96 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Keeliya Womens Fleece Sweatshirts Cropped Half Zip Fuzzy Warm Sherpa Pullover Varsity Jackets with Zipper Pockets(Brown M)
Keeliya$37.514.4★203 rev
Panadila Womens Half Zip Sherpa Fleece Pullover Soft Oversized Sweatshirt with Pockets Warm Fuzzy Sweater (Bright Blue S)
Panadila$43.274.5★1,216 rev
Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Brown-S)
Aimiray$39.214.4★297 rev
Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Brown-M)
Aimiray$39.404.4★297 rev
LASLULU Womens Half Quarter Zip Pullover Oversized Sweatshirt Grey Sherpa Fleece Jackets Workout Athletic Gym Jacket Warm Fuzzy Sweaters 2025 Fall Winter Fashion Clothes (Grey Large)
LASLULU$35.464.5★257 rev
Newest
by launch date
Columbia Womens Glacial IV Half Zip Fleece Jacket Fuchsia Medium
Columbia$36.882,748 rev
Columbia Womens Benton Springs Half Snap II Pull Over Fleece Jacket Nocturnal Medium
Columbia$35.392,032 rev
Columbia Womens Sequoia Grove Half Zip Fleece Jacket Lavender Pearl/Stormwatch/Citron Haze Large
Columbia$44.5079 rev
Keeliya Womens Fleece Sweatshirts Cropped Half Zip Fuzzy Warm Sherpa Pullover Varsity Jackets with Zipper Pockets(Brown S)
Keeliya$36.41203 rev
Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Kleinblue-S)
Aimiray$39.31297 rev
Trending
90-day click momentum
Keeliya Womens Fleece Sweatshirts Cropped Half Zip Fuzzy Warm Sherpa Pullover Varsity Jackets with Zipper Pockets(Beige M)
Keeliya$36.764.4★
Columbia Womens Glacial IV Half Zip Fleece Jacket Fuchsia Medium
Columbia$36.884.4★
Columbia Womens Benton Springs Half Snap II Pull Over Fleece Jacket Nocturnal Medium
Columbia$35.394.6★
Amazon Essentials Womens Long-Sleeve Fleece Quarter-Zip Pullover Sweatshirt with Kangaroo Pocket Regular Fit (Available in Plus Size) Charcoal Heather X-Large
Amazon Essentials$19.984.4★
Amazon Essentials Womens Fleece Crewneck Long Sleeve Pullover Sweatshirt (Available in Plus Size) Oatmeal Heather Medium
Amazon Essentials$13.544.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -79.9% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is accurate”
“good quality and is flattering”
“Keeps me so warm”
“the color doesnt fade”
“Comfy and warm”
“Feels soft”
“For the price”
“the material is amazing”
“thick enough”
“Flattering”
What buyers complain about
“Little short on length”
“kind of cheap”
“Fabric looks cheap - not sure how long this will look good with washing”
“Inaccurate description”
“theyre so expensive”
“Zipper got up and walked away”
“looked a little faded to begin with”
“Sleeves are a bit long for me”
“There was hair on my shirt like it had been used”
“However, it smells funny when you get it out of the plastic bag”