womens cashmere scarves
Skip itSoft demand (-77.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$42.71avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Price range
Okay$5.97–$189.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,387.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad6.5%return rate — above 6% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$24K$24K/yr · 87K searches
Growth
Bad-77.5%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
42
Top-5 brand share
53%
Open market
42%
- RYYOYY16%
- FURTALK15%
- PULI9%
- INOGIH7%
- Villand6%
- American Trends5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 47 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RYYOYY Soft Cashmere Blend Wrap Chic Scarf Stole for Women Wayfarer Travel Extra Large 87x28 White
RYYOYY$59.024.6★365 rev
PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Barley Twist
PULI$30.354.7★436 rev
INOGIH Large Cold Weather Scarf and Wraps for Women Winter Fall Warm Soft Wraps for Evening Dresses Weddings
INOGIH$6.984.5★78 rev
FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts
FURTALK$14.924.7★7,498 rev
FURTALK Winter Scarf for Women Shawl Soft Tassel Plaid Large Oversized Scarves Wraps
FURTALK$13.074.7★1,133 rev
Newest
by launch date
BSHITWO Plaid Blanket Scarf for Women Cashmere Feel Oversized Tassel Shawl Wrap Soft Warm Lightweight Scarves for Fall Winter Wedding Party Daily Gifts Coffee Candy
BSHITWO$11.943 rev
KorhLeoh Winter Plaid Scarf for Women Vintage Oversized Winter Scarves Shawls Wraps Blanket with Tassel
KorhLeoh$8.268 rev
WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box
WASALUYA$84.325 rev
PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Barley Twist
PULI$30.35436 rev
PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap
PULI$30.62436 rev
Trending
90-day click momentum
Alashan Womens Classic Breezy Travel Wrap - 100% Cashmere Lightweight Pashmina Shawl
Alashan$189.003.8★
Dalle Piane Cashmere Womens 100% Cashmere Scarf Sky
Dalle Piane Cashmere$81.704.6★
GILFASHE Vintage Womens Scarf Pashmina Shawls and Wraps French Vintage Soft Scarf 25x75 Inch
GILFASHE$17.794.8★
CANDOR AND CLASS Womens 100% Virgin Wool Scarf Solids Plaids 37 Styles Warm Soft Luxurious Wool Scarves for Women (Beige Wide Plaid)
CANDOR AND CLASS$28.444.4★
BSHITWO Plaid Blanket Scarf for Women Cashmere Feel Oversized Tassel Shawl Wrap Soft Warm Lightweight Scarves for Fall Winter Wedding Party Daily Gifts Coffee Candy
BSHITWO$11.944.7★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -77.5% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 34.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Buttery soft material”
“Beautiful and warm”
“Great quality great for a gift”
“The color is vibrant”
“The perfect weight”
“Fit very well”
“Material is well constructed”
“Worth the money”
“it is comfortable”
“gift was well received”
What buyers complain about
“Looked cheap”
“Different shade of pink”
“WAY TOO THIN”
“Very short scarf”
“Very cheap material”
“Item looks used”
“Felt like the color was a little different in person than in the photos”
“it sheds a lot of lint”
“Feels expensive”
“Very thin”