womens+activewear+leggings
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Great$21.74avg listing price — sweet spot $15–$100
Price range
Great$6.45–$58.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Bad5,807.83avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.9%return rate — above 6% kills the launch gate
Growth
Bad-31.1%90-day search growth — must beat 0% to launch
Market size
Bad$31K$31K/yr · 248K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
63 falling
Sellers
86
Top-5 brand share
37%
Open market
59%
- Reebok15%
- Amazon Essentials8%
- RBX5%
- L'eggs5%
- THE GYM PEOPLE4%
- CHRLEISURE4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 148 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Leggs Casual Womens Cotton Leggings for All Day Wear Premium Blend Stretchy Comfort Waistband Black Size Medium (Pack of 1)
L'eggs$10.864.3★425 rev
Reebok Odyssey Highrise 7/8 Leggings for Women 25-Inch Inseam Black Large
Reebok$21.294.5★166 rev
CHRLEISURE Leggings with Pockets for Women - Tummy Control High Waisted Soft Workout Yoga PantsBlack M
CHRLEISURE$8.184.5★1,697 rev
HLTPRO 3 Pack Plus Size Leggings with Pockets for Women - Black High Waisted Tummy Control Soft Yoga Pants for Gym Workout
HLTPRO$20.724.4★3,653 rev
Boody - Womens Base Layer Full Leggings - Seamfree Tights - Bamboo Viscose - Mid-Rise Second-Skin Fit - Wide Waistband
Boody$33.734.4★486 rev
Newest
by launch date
netdraw Buttery Soft Bamboo Viscose Biker Shorts for Women 6 Inseam High Waisted Workout Running Yoga Lounge Leggings Slate Blue Large
netdraw$25.4441 rev
OSYA Mid Rise Leggings for Women Soft Stretchy Comfortable Casual Everyday Leggings All-Day Wear Black
OSYA$10.0334 rev
Reebok Womens ID Train HR Bootcut Pant Slim Fit 31 Inseam Lightweight Stretch Poly Motion Interlock Fabric Moisture-Wicking Black Large
Reebok$25.4230 rev
Reebok Womens Ultimate Highrise 7/8 Legging Standard Fit 25 Inseam Lightweight Stretch Poly Motion Interlock Fabric Black Small
Reebok$38.14166 rev
Reebok Womens Superpower High-Rise 7/8 Legging Standard Fit 25 Inseam Lightweight Stretch Poly Fabric Black X-Large
Reebok$27.17166 rev
Trending
90-day click momentumReebok Womens ID Train HR Bootcut Pant Slim Fit 31 Inseam Lightweight Stretch Poly Motion Interlock Fabric Moisture-Wicking Black Large
Reebok$25.424.8★
Reebok Womens Momentum Brushback Legging Standard Fit 28 Inseam Lightweight Stretch Poly Performance Jersey Fabric Potent Purple Medium
Reebok$21.194.1★
Reebok Womens Lux Chrome HR Tight Pant Slim Fit 26 Inseam Lightweight Poly Motion Interlock Fabric Moisture-Wicking Vector Chrome X-Large
Reebok$29.534.5★
OSYA Mid Rise Leggings for Women Soft Stretchy Comfortable Casual Everyday Leggings All-Day Wear Black
OSYA$10.033.5★
Reebok Womens Odyssey Highrise Capri Leggings 22-inch Inseam Dark Sapphire X-Large
Reebok$25.024.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.1% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit as expected”
“Comfortable to wear”
“Softest leggings”
“Amazing quality”
“Excellent value”
“love the pockets”
“Good stretch”
“Light material”
“Not see through”
“The material is thick enough”
What buyers complain about
“Too short”
“Awful smell”
“Transparent”
“To thick”
“clingy material”
“Low quality”
“Thin material”
“were tight around waist”
“falling apart”
“Wish they were a little darker in color”