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wizard costume kids

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A small market ($17K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 24Conversion 9Competition 76Returns 23Price range 76Avg price 93Brand share 59Review moat 88Quality gap 28

Avg price

Great$22.14

avg listing price — sweet spot $15–$100

Review moat

Great243.98

avg incumbent reviews — the moat a new listing must climb

Competition

Great39%

top-5 click share — an open shelf

Price range

Great$7.71–$38.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.8%

90-day search growth — must beat 0% to launch

Returns

Bad6.4%

return rate — above 6% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$17K

$17K/yr · 111K searches

Competition

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

64

Top-5 brand share

70%

Open market

27%

  • WonShak20%
  • Xindinwland15%
  • CosInStyle13%
  • Toulite11%
  • Dreamture10%
  • Colorful House4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5246%$1K9%$2K12%$2K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 46 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 33.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Excellent quality, accurate sizing”

Size-Overall18%

“Fits well”

Value For Money7%

“Decent price”

Comfort-Overall5%

“Its very comfortable”

Material Quality5%

“The fabric is comfortable enough for extended wear”

Fun/Entertainment Experience5%

“These are fun for a hobbit wedding”

Color4%

“Beautiful color”

Durability4%

“durable”

Advertised Vs Actual Product4%

“As described”

Ease Of Use3%

“easy to move around in”

What buyers complain about

Size-Overall20%

“Was so tight”

Quality-Overall10%

“Super cheaply made”

Thickness7%

“very thin”

Color7%

“Color was more green than gray”

Durability5%

“seems like it will fall apart”

Advertised Vs Actual Product4%

“Doesn't match the picture”

Stitch/Finish/Polish4%

“The stitching looks rushed and low quality, which makes the costume look worn before even being used”

Strength4%

“The robe material is flimsy”

Material Quality3%

“the material quality wasnt the best”

Wrinkles2%

“It did arrive very wrinkled”

Top return reasons

Size-Overall61%
Material Quality6%
Quality-Overall5%
Advertised Vs Actual Product4%
Length3%
Color3%
Sleeve Fit3%
Value For Money2%
Thin2%
Stitch/Finish/Polish2%