wizard costume
Worth a lookShows a sweet-spot price point ($28.76 avg), but weak search conversion (0.9%) keeps it on the watch list.
Avg price
Incredible$28.76avg listing price — sweet spot $15–$100
Price range
Great$10.91–$61.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good804.63avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+28.5%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good$336K$336K/yr · 1.4M searches
Returns
Bad8.8%return rate — above 6% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
27
Top-5 brand share
72%
Open market
23%
- Colorful House35%
- GRAJTCIN13%
- Mavikim11%
- WonShak9%
- EDAUWAE5%
- Yolata5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colorful House Velvet Wizard Robe with Hooded and Sleeves Halloween Fancy Cool Cosplay Costume (Purple 56/140cm)
Colorful House$19.954.6★254 rev
Mavikim Pagan Tunic Cloak Friar Medieval Cosplay Hood Capes Costumes Knight Costume (XX-Large Grey)
Mavikim$40.554.3★201 rev
Colorful House Velvet Wizard Robe with Hooded and Sleeves Halloween Fancy Cool Cosplay Costume(Black 56/140cm)
Colorful House$30.034.6★254 rev
WonShak Tunic Hooded Robe Monk Priest Black Cloak Halloween Costume Knight Hood Cape Men Renaissance Wizard Robe Large
WonShak$12.904.2★172 rev
WonShak Tunic Hooded Robe Monk Priest Black Cloak Halloween Costume Knight Hood Cape Men Renaissance Wizard Robe Small
WonShak$10.914.2★172 rev
Newest
by launch date
JEMITOP Mens Renaissance Pure Cotton Lace Up Tunic Costume Sleeveless Shirt Pirate Medieval Viking Vest Without Belt for Halloween Knight Vampire Wizard Navy Blue M
JEMITOP$21.8935 rev
EDAUWAE Adult Wizard Cape Wizard Cloak Costume with Wizard Hat Wand and Eyeglasses for Halloween Cosplay
EDAUWAE$19.7921 rev
EDAUWAE Adult Wizard Cape Wizard Cloak Costume with Wizard Hat Wand and Eyeglasses for Halloween Cosplay
EDAUWAE$19.8921 rev
GRAJTCIN Adult Dutch Velvet Wizard Cloak with Hooded and Sleeves for Men and Women Wizard Robe Costume Halloween Cloak (Army Green 150cm)
GRAJTCIN$26.0931 rev
Yolata Wizard Costume Adult Men Stars Blue Wizard Cloak Wizard Wig Magician Stars Hat Witch Halloween Costume (Blue XL)
Yolata$38.577 rev
Trending
90-day click momentumGRAJTCIN Adult Dutch Velvet Wizard Cloak with Hooded and Sleeves for Men and Women Wizard Robe Costume Halloween Cloak (Army Green 150cm)
GRAJTCIN$26.094.2★
JEMITOP Mens Renaissance Pure Cotton Lace Up Tunic Costume Sleeveless Shirt Pirate Medieval Viking Vest Without Belt for Halloween Knight Vampire Wizard Navy Blue M
JEMITOP$21.894.3★
Yolata Wizard Costume Adult Men Stars Blue Wizard Cloak Wizard Wig Magician Stars Hat Witch Halloween Costume (Blue XL)
Yolata$38.574.6★
Colorful House Velvet Wizard Robe with Hooded and Sleeves Halloween Fancy Cool Cosplay Costume (Purple 56/140cm)
Colorful House$19.954.6★
Hewlaud Medieval Costume Cloak with hood men Adult Renaissance Hooded Cloak with Green Leaf Brooch Necklace (Green)
Hewlaud$20.294.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.5% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 19.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“This costume was great quality, had plenty of room in it, and fit great”
“arrived timely and fit nicely”
“As described”
“great materials”
“The colors are very pretty”
“Was comfy and seemed well made”
“Very affordable and soft”
“Great gift”
“stretchy material”
“Money well spent”
What buyers complain about
“Was too small for me”
“A bit expensive for the quality”
“Product arrived used”
“Not good”
“is kind of thin”
“Would have been way too long for my tall 9 year old”
“The material feels okay for occasional wear nothing super heavy”
“I should have read the description a little better”
“the material is a little too shiny”
“the material is a little too shiny”