witch costume for girls
Worth a lookShows a sweet-spot price point ($25.77 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$25.77avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Review moat
Great353.4avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.82–$49.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.8%90-day search growth — must beat 0% to launch
Market size
Good$276K$276K/yr · 1.5M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad10.2%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
47 rising
Sellers
83
Top-5 brand share
45%
Open market
51%
- Spooktacular Creations18%
- Rubies8%
- Jeowoqao6%
- California Costumes6%
- Narecte6%
- Meland5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 81 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jeowoqao Girls Halloween Dress upLight up Witch Costume for Girls Witch Skirt Broom Hat Treat Bag for Toddler Aged 3 4 5 6
Jeowoqao$21.744.2★109 rev
Spooktacular Creations Girls Light Up Witch Costume Kids Witch Costume with Hat and Broom for Toddler Halloween Dress Up Parties (Toddler (3-4yr))
Spooktacular Creations$43.464.3★1,372 rev
Meland Witch Costume for Girls - Light up Halloween Costumes for Kids Girl Dress up Witch Dress for Toddler Girls Ages 3-10
Meland$34.854.2★96 rev
Spooktacular Creations Halloween Fairytale Witch Dress for Kids Girls Cute Witch Costume Deluxe Set with Broom for Toddler Halloween Role Play Parties Purple
Spooktacular Creations$33.324.6★4,696 rev
Spooktacular Creations Witch Costume for Girls Halloween Witch Dress with Broom Hat Kids Moon Shimmer Costume Set for Wizard Role Play Themed Parties (Medium(8-10 yrs))
Spooktacular Creations$32.394.6★138 rev
Newest
by launch date
SUPSPIDERO Witch Birthday Girl Outfit Short Sleeve T-Shirt Tutu Skirt Set with Bag 3 Pcs Set 2-8 Years (Pink 4Years-5Years)
SUPSPIDERO$28.872 rev
SUPSPIDERO Witch Birthday Girl Outfit Short Sleeve T-Shirt Tutu Skirt Set with Bag 3 Pcs Set 2-8 Years (White 4Years-5Years)
SUPSPIDERO$28.932 rev
iROLEWIN Wizard-Cloak-Witch-Costume for Kids Hat Star Wand Tutu Fairy Princess-Dress-up as Girls Birthday Gift Party Cosplay
iROLEWIN$18.049 rev
iROLEWIN Wizard-Cloak-Witch-Costume for Kids Hat Star Wand Tutu Fairy Princess-Dress-up as Girls Birthday Gift Party Cosplay
iROLEWIN$19.279 rev
PinkSheep Witch Costume for Girls with Hat Glittery Kids Witch Dress with Built-in Petticoat School Dance Party Role Play
PinkSheep$25.4216 rev
Trending
90-day click momentum
Ruikajia Girls Bat Spider Web Tulle Tutu Ruffle Princess Dress 4 Years Pink
Ruikajia$18.434.2★
Kids Cloak Cape Costume for Halloween Cosplay Medieval Knight Wizard Vampire Witch Robe for Boys Girls Ages 3-16
Dreamture$14.444.4★
SUPSPIDERO Witch Birthday Girl Outfit Short Sleeve T-Shirt Tutu Skirt Set with Bag 3 Pcs Set 2-8 Years (White 4Years-5Years)
SUPSPIDERO$28.935.0★
SUPSPIDERO Witch Birthday Girl Outfit Short Sleeve T-Shirt Tutu Skirt Set with Bag 3 Pcs Set 2-8 Years (Pink 4Years-5Years)
SUPSPIDERO$28.875.0★
Kids Cloak Cape Costume for Halloween Cosplay Medieval Knight Wizard Vampire Witch Robe for Boys Girls Ages 3-16
Dreamture$14.184.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.8% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 172.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“Great value”
“It also fit well”
“The whole costume is relatively easy to slip on and off, and fairly comfortable to play in”
“The fabric is comfortable enough for extended wear”
“color is beautiful”
“This was durable”
“I love that it sparks hours of screen free, imaginative play”
“it turned out even better than I expected”
“Comfortable and cute”
What buyers complain about
“Doesn't match the picture”
“Tore 2nd wear”
“The cape is very big”
“Cheap jewelry”
“So this costume was NOT new”
“it's pretty thick”
“I only gave it a 4 because the sleeves are itchy”
“It never lit up”
“the strap on the dress broke the second time my niece put the dress on”
“It is on the pricey side”