windbreaker jacket
Skip itSoft demand (-49.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$53.27avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$15.44–$147.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,897.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$70K$70K/yr · 873K searches
Returns
Bad10.1%return rate — above 6% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-49.6%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
93
Top-5 brand share
64%
Open market
33%
- Dickies50%
- BAERSkin5%
- EKLENTSON4%
- 33,000ft3%
- TACVASEN3%
- Carhartt3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 68 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dickies Mens Zip Front Jacket with 3 Pockets 360 Stretch and Moisture Wicking Fabric DK342 L Black
Dickies$34.904.4★35 rev
Dickies Mens Lined Eisenhower Jacket Black Medium
Dickies$61.304.5★11,046 rev
Dickies Unlined Eisenhower Jacket DARK NAVY L RG
Dickies$56.504.5★3,541 rev
Dickies Mens Lined Eisenhower Jacket Black X-Large
Dickies$61.864.5★11,046 rev
Baerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow
BAERSkin$97.614.5★434 rev
Newest
by launch date
JEFQJDJ Womens Military Denim Jacket Steampunk Jean Jacket Stand Collar Vintage Gothic Coat Double Breasted Jean Jacket (Medium Blue)
JEFQJDJ$56.3839 rev
Chef Works Mens Utility Chore Coat Navy Large
Chef Works$73.9648 rev
Chef Works Mens Utility Chore Coat Black Small
Chef Works$71.7548 rev
M MAELREG Mens Softshell Golf Jacket Zip Pockets Lightweight Water Resistant Fleece Lined Jackets Winter Outdoor
M MAELREG$20.4150 rev
33 000ft Mens Lightweight Jackets Full Zip Up Windbreaker Laydown Collar Light Coat Stylish Casual Golf Jacket with Pockets
33,000ft$37.7527 rev
Trending
90-day click momentum
Dickies Mens Lightweight Casual Twill Utility Jacket Dark Navy Large
Dickies$61.184.8★
LQTIKLD Men Gothic Steampunk Military Jacket Double Breasted Blazer Coat-M
LQTIKLD$43.475.0★
Dickies Mens Lightweight Casual Twill Utility Jacket Black Small
Dickies$55.634.8★
M MAELREG Mens Softshell Golf Jacket Zip Pockets Lightweight Water Resistant Fleece Lined Jackets Winter Outdoor
M MAELREG$20.414.2★
JEFQJDJ Womens Military Denim Jacket Steampunk Jean Jacket Stand Collar Vintage Gothic Coat Double Breasted Jean Jacket (Medium Blue)
JEFQJDJ$56.384.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -49.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It is most importantly fits to the size stated”
“keeps me warm”
“It's well made”
“Lots of pockets for the price”
“is comfortable to wear”
“Great value”
“durable material that I know should last a while”
“wind resistant”
“as advertised”
“Lightweight with comfort”
What buyers complain about
“Didn't fit”
“has dropped in quality significantly”
“Zipper broke”
“not worth $30 more like $15”
“the sewing and finish were terrible”
“the material that the jacket is made of was not what I was looking for”
“Black Is More Like a Grayish Black”
“Jacket is thick”
“my only complaint is it doesnt have a draw string on the hood”
“Too thin”