william afton
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.26avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Great$4.65–$80.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good749.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Returns
Okay4.4%return rate — above 6% kills the launch gate
Market size
Bad$48K$48K/yr · 831K searches
Growth
Bad-38.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
102
Top-5 brand share
80%
Open market
17%
- Rubies42%
- Bioworld18%
- Bienvenu9%
- Vaianie6%
- Willyacos5%
- Magoog3%
- Open — no brand owns it (17 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 67 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rubies at Party City Five Nights At Freddys: Freddy Fazbear Costume for Kids Boys Medium
Rubies$27.424.4★2,636 rev
Bienvenu Women Stretch Striped Socks Knee High Stockings Long Arm Warmer Fingerless Mitten Gloves White
Bienvenu$16.874.6★6,675 rev
Vaianie Adult Bear Plush Jumpsuit Pajamas Cosplay One Piece Halloween Costume Sleepwear Homewear Unisex Brown
Vaianie$46.094.5★20 rev
Rubies at Party City Five Nights At Freddys: Foxy Costume for Kids by Rubies Boys Medium
Rubies$29.384.3★4,006 rev
Rubies Five Nights At Freddys: Freddy Fazbear Costume for Kids Boys Medium
Rubies$30.124.3★1,144 rev
Newest
by launch date
Bioworld Five Nights At Freddys Freddy 87 Boys 2-Pack Soccer Jersey & Shorts Combo Set-10
Bioworld$34.111 rev
Bioworld Five Nights At Freddys Freddy 87 Boys 2-Pack Soccer Jersey & Shorts Combo Set-14
Bioworld$34.081 rev
Bioworld Five Nights At Freddys Freddy 87 Boys 2-Pack Soccer Jersey & Shorts Combo Set-8
Bioworld$33.461 rev
Bioworld Five Nights At Freddys Freddy 87 Boys 2-Pack Soccer Jersey & Shorts Combo Set-6
Bioworld$33.871 rev
mcuaeddu Demogorgon Onesie Halloween Costume Costume Warm Long Sleeve Costume (8-10 Years)
mcuaeddu$36.55169 rev
Trending
90-day click momentum
Five Nights At Freddys Freddy Boys 2-Pack Black Baseball Jersey & Short Sleeve T-Shirt Combo Set-6/7
Bioworld$24.024.8★
Bioworld Five Nights At Freddys Freddy 87 Boys 2-Pack Soccer Jersey & Shorts Combo Set-8
Bioworld$33.465.0★
Five Nights At Freddys Game Over Boys 3-Pack Hoodie Tee & Joggers Set -10
Bioworld$34.775.0★
FNAF Film Style Group T-Shirt Creepy Animatronics Chica Bonnie Freddy Fazbears Pizza Black Fitted Tee-X-Large
Five Nights at Freddy's$19.944.6★
Five Nights at Freddys #87 Youth Boy Basketball Jersey and Lounge Shorts Set 6/7 (S)
Bioworld$24.385.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -38.3% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 12.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Lots of fun”
“good fit”
“Reasonably priced”
“Fun gift”
“it's soft like the other plushies they made”
“My son FNAF collection”
“Just as advertised”
“Very bright”
“it is very comfortable”
What buyers complain about
“Stopped working”
“However, the mask doesn't fit very well because it is like a flat mask and not one that can curve to your face”
“I was expecting better quality for what I paid”
“charging problem”
“eyes barely glow”
“does not work again afterward”
“the materials feel a bit basic”
“But also not even worth the discounted price”
“it's very flimsy”
“The shoulders are too narrow”