wide brim hats for men
Worth a lookShows a sweet-spot price point ($26.00 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$26.00avg listing price — sweet spot $15–$100
Price range
Great$7.22–$78.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+74.1%90-day search growth — must beat 0% to launch
Competition
Great37%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 6% kills the launch gate
Market size
Okay$163K$163K/yr · 263K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,059.36avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
54
Top-5 brand share
61%
Open market
35%
- FURTALK25%
- EINSKEY12%
- Home Prefer10%
- OLIKER8%
- Leotruny6%
- HUAMULAN4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 47 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FURTALK Sun Hats for Men Fishing Hat UPF 80+ Foldable Wide Brim Outdoor Hiking Beach Summer Hats Khaki
FURTALK$14.294.6★1,090 rev
Home Prefer Outdoor UPF50+ Mesh Sun Hat Wide Brim Fishing Hat with Neck Flap (Dark Gray)
Home Prefer$16.594.7★10,868 rev
EINSKEY Mens Waterproof Sun Hat Outdoor Sun Protection Bucket Safari Cap For Safari Fishing Hunting Dark Gray One Size
EINSKEY$13.084.6★38,269 rev
EINSKEY Wide Brim Sun Hat UPF 50+ UV Protection Waterproof Packable Bucket Hat for Men & Women Fishing Hiking Beach Garden
EINSKEY$13.144.6★38,269 rev
Mens Sun Hat Super Wide Brim Waterproof Breathable Bucket Hats for Men Fishing Hiking Camping Sun Hats for Men Dark Grey
OLIKER$22.114.5★27 rev
Newest
by launch date
Amazon Essentials Mens Washed Nylon Outdoor Wide Brim Sun Bucket Hat White Large-X-Large
Amazon Essentials$12.14117 rev
Amazon Essentials Mens Washed Nylon Outdoor Wide Brim Sun Bucket Hat Grey Large-X-Large
Amazon Essentials$12.54117 rev
Mens Sun Hat Super Wide Brim Waterproof Breathable Bucket Hats for Men Fishing Hiking Camping Sun Hats for Men Khaki
OLIKER$22.4716 rev
Mens Sun Hat Super Wide Brim Waterproof Breathable Bucket Hats for Men Fishing Hiking Camping Sun Hats for Men Dark Grey
OLIKER$22.1127 rev
Sun Hats for Men Women Sun Protection Waterproof Wide Brim Bucket Hat Foldable Outdoor Fishing Hiking Beach Safari Hat Darkgrey
OLIKER$10.0168 rev
Trending
90-day click momentum
TOP-EX Cooling Sun Hat with Neck Flap Wide Brim UV Protection Hat for Men and Women Outdoor Hiking Fishing Gardening Camping Cap Breathable Summer Khaki M/L
TOP-EX$32.504.7★
Amazon Essentials Mens Washed Nylon Outdoor Wide Brim Sun Bucket Hat Grey Large-X-Large
Amazon Essentials$12.544.2★
Amazon Essentials Mens Washed Nylon Outdoor Wide Brim Sun Bucket Hat White Large-X-Large
Amazon Essentials$12.144.2★
Mens Sun Hat Super Wide Brim Waterproof Breathable Bucket Hats for Men Fishing Hiking Camping Sun Hats for Men Khaki
OLIKER$22.474.4★
Sun Hats for Men Women Sun Protection Waterproof Wide Brim Bucket Hat Foldable Outdoor Fishing Hiking Beach Safari Hat Darkgrey
OLIKER$10.014.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +74.1% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits comfortably and looks good”
“and the overall quality is solid”
“reasonable price”
“Comfortable to wear”
“The hat is lightweight”
“Just as advertised”
“Very comfortable and breathable”
“solid material”
“allows for good airflow to help keep you cool in hot weather”
“Feels like it will keep you cool though and also lightweight”
What buyers complain about
“Far Too Small”
“Not well made”
“Cheap Materials”
“and broke on first use”
“there was nothing I could do to make it look anything like the photos of the item”
“The draw string pulls up off center”
“A waste of money”
“The hat is not flattering”
“It's also too thick to wear in the summer”
“Couldnt get the seams out”