wicked keychain
Skip itSoft demand (-49.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 6% kills the launch gate
Price range
Great$5.22–$72.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great463.52avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$14.57avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 90K searches
Growth
Bad-49.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
80
Top-5 brand share
61%
Open market
32%
- VIYIKAMI16%
- Funko15%
- Bioworld12%
- Disney10%
- LAEKOU9%
- Wicked7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VIYIKAMI Wicked the Musical Keychian Because I Knew You I Have Been Changed for Good Gifts for Sister Friendship BFF Gifts Keychian Set of 2 BFF Couples Accessories Valentines Day Gifts for Fans
VIYIKAMI$12.884.7★42 rev
Funko POP Keychain: Elphaba - Wicked Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Movies Fans - Backpack Decor
Funko$13.464.8★490 rev
Disney Soft Touch PVC Keyring Cinderella
Disney$8.074.3★55 rev
LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack
LAEKOU$7.124.4★1,502 rev
Bioworld Wicked Glinda Crown and Pom Keychain
Bioworld$12.075.0★11 rev
Newest
by launch date
Dorla Cool Wicked Inspired BFF Keychain Elphaba Glinda Best Friend Key Chains Wicked Key Rings Christmas Long Distance Friendship Gift for Bestie Birthday (Rose Gold)
Dorla Cool$10.107 rev
Dorla Cool Wicked Inspired BFF Keychain Elphaba Glinda Best Friend Key Chains Wicked Key Rings Christmas Long Distance Friendship Bestie Gift (silver)
Dorla Cool$9.797 rev
Wicked Series 1 5 Collectible Bag Clip Blind Bag (ONE Random Figure) Movie Musical Character Keychain/Backpack Accessory | Official Licensed Merchandise
Monogram$8.9123 rev
UXEpollius Classic Metal Keychain Women and Men
UXEpollius$14.197 rev
Funko POP! Keychain: Wicked - Glinda & Elphaba - 2 Pack - Collectible Vinyl Figure - Gift Idea - Official Merchandise - Toy for Children & Adults - Model Figure for Collectors
Funko$21.6143 rev
Trending
90-day click momentum
Disney Silver Master Key with Gem Beads Pewter Key Ring
Disney$8.714.8★
PANMAY Witch Keychain Wiched Party Favors Pink Green Brick Matching Heart Keychains Magic Hat and Crown Charm Keyring with Card Gifts for Movie Fan Birthday
PANMAY$5.224.7★
Disney Soft Touch PVC Keyring Cinderella
Disney$8.074.3★
OKAICEN Fashion Alphabet Initial Letter Keychain Green Tassel Butterfly Pendant Key Ring for Purse Handbags Women Girl(M)
OKAICEN$8.034.7★
Dorla Cool Wicked Inspired BFF Keychain Elphaba Glinda Best Friend Key Chains Wicked Key Rings Christmas Long Distance Friendship Gift for Bestie Birthday (Rose Gold)
Dorla Cool$10.104.7★
Demand
Weekly Amazon search volume, last 31 weeks — -49.6% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Key chain charm”
“appeared well made”
“Got as a gift for someone”
“doesnt fall apart”
“Beautiful colors”
“Perfect size”
“Great value for $$ Perfect size for backpack”
“Exactly as described”
“I will be buying her more so she can collect them all”
“Its practical, fun, and she loved it when she saw it”
What buyers complain about
“Broken easily”
“BUT A LITTLE LARGE”
“chain looks like it could break easily”
“Not as pictured”
“Arrived broken”
“Colors could be a little brighter”
“Smh super cute just not strong quality”
“chain looks like it could break easily”
“the value was a little pricey for them to only last a month”