Skip to content
39

wicked earrings

Skip it

Soft demand (-57.2% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 0Conversion 41Competition 48Returns 63Price range 57Avg price 55Brand share 77Review moat 76Quality gap 25

Brand share

Great58%

top-5 brand share — no brand owns this niche

Review moat

Great488.89

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.5%

return rate — above 6% kills the launch gate

Price range

Good$7.88–$24.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.65

avg listing price — sweet spot $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$48K

$48K/yr · 118K searches

Growth

Bad-57.2%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

31

Top-5 brand share

58%

Open market

36%

  • GLOQUAT16%
  • SEIKEIN14%
  • Wicked12%
  • JEWELRIESHOP9%
  • INLOLLY7%
  • FFyhiinski6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$5K15%$7K20%$10K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -57.2% search growth over the last 90 days.
18K13KSpike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 16.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good quality”

Color11%

“the color is very vibrant”

Gifting Purpose9%

“Cute gift”

Advertised Vs Actual Product7%

“Just as described”

Weight Light7%

“Lightweight and look great”

Size-Overall6%

“The fit is great”

Value For Money6%

“Overall a very affordable”

Durability5%

“The earrings are very durable and quality created”

Design-Overall4%

“The designs are really cute and creative, especially for Wicked-inspired looks”

Comfort-Overall4%

“They're very comfortable”

What buyers complain about

Size-Overall13%

“The earrings are very small”

Weight Heavy13%

“They also seemed a little heavier/denser than I expected”

Quality-Overall11%

“Not very well made :”

Durability10%

“Broke after less than a month of daily wear”

Allergies6%

“She is allergic to a lot of earrings”

Value For Money4%

“Not worth it”

Fastener Quality3%

“So tiny & cant get the fastener in to any connection”

Locking Mechanism3%

“Wont clasp”

Color2%

“Pink faded”

Ease Of Use2%

“they are hard to get off so cant really wear them”

Top return reasons

Size-Overall41%
Advertised Vs Actual Product9%
Quality-Overall9%
Metal Authenticity6%
Color5%
Weight Heavy5%
Defective Material/Parts5%
Shape/Style3%
Functionality-Overall3%
Fastener Quality3%