white umbrella
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Incredible$32.20avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Growth
Great+83.7%90-day search growth — must beat 0% to launch
Price range
Great$6.95–$110.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay4.1%return rate — above 6% kills the launch gate
Market size
Okay$177K$177K/yr · 142K searches
Review moat
Bad5,382.61avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
43 rising
Sellers
51
Top-5 brand share
33%
Open market
62%
- Rain-Mate11%
- AMMSUN7%
- Yansanido5%
- NPCQUN5%
- Amazon Basics5%
- LILAC5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 54 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men Easy Collapse
Rain-Mate$13.444.4★10,095 rev
Yansanido Rainproof and Sunshade Manual Umbrella 8 Ribs 37.8 Inch x 25.6 Inch White Windproof Folding Umbrella for Outdoors (white)
Yansanido$6.953.9★105 rev
NPCQUN Travel Essentials Umbrella Windproof Compact Collapsible Light Automatic Strong and Portable Wind Resistant Folding Small Umbrella for Rain White
NPCQUN$9.024.5★4,160 rev
Amazon Basics Clear Umbrella for Rain Round Bubble Umbrella for Wedding With Wide Coverage (35 Canopy Diameter) Auto Open Strong Fiberglass Frame Steel Shaft Spoke Protectors for Safety
Amazon Basics$21.714.4★1,992 rev
LILAC Compact Travel Windproof Umbrella 43 Auto open/close Folding Quick Dry Umbrellas for Rain Lightweight Portable Small for Backpack Car Thoughtful Gift for Women Men Kids TSA Approved 1-White
LILAC$9.934.5★441 rev
Newest
by launch date
ShedRain Stick Umbrella 4225-EVT White Auto Open Full Size Rain Umbrella with J Handle Wind Resistant Classic Traditional Umbrella for Men & Women
ShedRain$22.8729 rev
RusuiQinsan Travel Umbrella Compact Mini - Windproof Automatic Travel Size Foldable for Backpack or Purse Lightweight Outdoor Rain Gear(White)
RusuiQinsan$9.68142 rev
Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - White
Best Choice Products$63.68176 rev
LILAC Compact Travel Windproof Umbrella 43 Auto open/close Folding Quick Dry Umbrellas for Rain Lightweight Portable Small for Backpack Car Thoughtful Gift for Women Men Kids TSA Approved 1-White
LILAC$9.93441 rev
JEAREY 7.5FT Patio Umbrella Outdoor Market Umbrella with 6 Sturdy Ribs Push Button Tilt/Crank Table Umbrella for Garden Deck Backyard and Pool Cream White
JEAREY$39.501,900 rev
Trending
90-day click momentumRusuiQinsan Travel Umbrella Compact Mini - Windproof Automatic Travel Size Foldable for Backpack or Purse Lightweight Outdoor Rain Gear(White)
RusuiQinsan$9.684.4★
ShedRain Stick Umbrella 4225-EVT White Auto Open Full Size Rain Umbrella with J Handle Wind Resistant Classic Traditional Umbrella for Men & Women
ShedRain$22.874.7★
JEAREY 7.5FT Patio Umbrella Outdoor Market Umbrella with 6 Sturdy Ribs Push Button Tilt/Crank Table Umbrella for Garden Deck Backyard and Pool Cream White
JEAREY$39.504.5★
BAODINI Small UV Protection Travel Umbrella Compact for Rain and Sun UPF 50+ Windproof Portable 42 inch Umbrella for Women and Men
BAODINI$13.834.3★
Aohanoi Patio Fringe Umbrella with UPF 50+ Protection 8 Ribs and Push Button Tilt Outdoor Beach Umbrella For Garden Backyard Pool Outside
Aohanoi$50.074.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +83.7% search growth over the last 90 days.Peak months: May, Jun, Jul, Sep · busiest ÷ quietest = 4.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, good price, good size and arrived on time”
“Sturdisly constructed”
“Strong durable compact”
“Fair price”
“Ease of use”
“As advertised”
“rain resistant”
“It fits my bag perfectly”
“Compact and effective”
“Very portable”
What buyers complain about
“Broken”
“Also, the handle is way too short”
“Cheaply made”
“Very difficult to close”
“not too sturdy”
“Well made a bit heavier than expected”
“white had yellowish tinge”
“Horrible plastic smell”
“NOT WIND RESISTANT”
“QR code doesnt work”