white tie
Worth a lookShows searches that convert (8.6% search→purchase), but strong incumbent ratings (4.6★) keeps it on the watch list.
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Good+34.7%90-day search growth — must beat 0% to launch
Price range
Good$5.14–$28.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$218K$218K/yr · 254K searches
Review moat
Okay3,100.32avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.01avg listing price — sweet spot $15–$100
Returns
Okay5.2%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
24
Top-5 brand share
57%
Open market
37%
- JEMYGINS17%
- Tie G U Style12%
- DecTwig10%
- WOXVM9%
- GUSLESON8%
- RBOCOTT7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TIE G Solid Satin Woven dyed Color Formal Black Necktie and Pocket Square Sets in Gift Box (White)
Tie G U Style$9.114.7★12,531 rev
DecTwig Mens Ties Solid Color Formal Neckties 3.15 (8CM) White Ties For Men
DecTwig$7.384.7★1,769 rev
JEMYGINS Silk White Floral Tie Necktie and Pocket Square Hankerchief and Tie Bar Clip Sets for Men(49)
JEMYGINS$9.904.7★4,126 rev
RBOCOTT Silk White Tie Business Wedding Formal Necktie for Men (64)
RBOCOTT$8.494.6★10,208 rev
WOXVM Mens Ties Classic Solid Satin Tie Pure Color 3.15 Mens Necktie Premium Formal Black Ties For Men Business & Wedding (White)
WOXVM$5.144.6★361 rev
Newest
by launch date
Syhood 6 Pcs 6/12/24 Pcs Men Ties Set Solid Satin Pure Color Business Formal Necktie Tie 57 for Men Occasion Wedding (White)
Syhood$10.132,272 rev
KissTies Mens 58 Regular White Tie Business Wedding Necktie + Gift Box
KissTies$5.9861 rev
GUSLESON White Mens Vest Tie and Bow Tie Set Formal Waistcoat Paisley Floral Jacquard Necktie Pocket Square Suit Vests Lapel Pin Wedding Party (0815-07-M)
GUSLESON$28.60259 rev
Branduce White Tie Solid Satin Ties for Men Pre-tied Adjustable Zipper Necktie for Wedding Business (TA17-34)
Branduce$8.93509 rev
JEMYGINS Mens White Tie Necktie and Pocket Square with Lapel Pin Cufflinks Tie Clip Sets 5PCS(12)
JEMYGINS$14.97845 rev
Trending
90-day click momentum
KissTies Mens Silk White XL Tie 63 Length Solid Necktie + Gift Box
KissTies$6.394.4★
Syhood 6 Pcs 6/12/24 Pcs Men Ties Set Solid Satin Pure Color Business Formal Necktie Tie 57 for Men Occasion Wedding (White)
Syhood$10.134.2★
KissTies Mens 58 Regular White Tie Business Wedding Necktie + Gift Box
KissTies$5.984.6★
GUSLESON White Mens Vest Tie and Bow Tie Set Formal Waistcoat Paisley Floral Jacquard Necktie Pocket Square Suit Vests Lapel Pin Wedding Party (0815-07-M)
GUSLESON$28.604.6★
TIE G Solid Satin Woven dyed Color Formal Black Necktie and Pocket Square Sets in Gift Box (White)
Tie G U Style$9.114.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.7% search growth over the last 90 days.Peak months: Apr, May, Sep, Oct · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Well made tie”
“Just what my son needed for prom at a very reasonable price”
“Fits great”
“the color stands out”
“Nice material”
“I like the way it looks”
“Edges are cleanly stitched”
“The design really made it stand out from a plain white tie”
“lasted for the event I ordered it for”
“Exactly as described”
What buyers complain about
“Normal cheap tie”
“Very thin”
“What I received was to narrow”
“I marked this only with three stars just because it was very shiny not for me so I returned”
“it can be slightly long”
“Not ultra-thick luxury silk”