Skip to content
50

white tank top with built in bra

Worth a look

Shows a sweet-spot price point ($23.62 avg), but weak search conversion (0.3%) keeps it on the watch list.

Market size 27Growth 56Conversion 3Competition 91Returns 6Price range 80Avg price 95Brand share 62Review moat 24Quality gap 67

Avg price

Incredible$23.62

avg listing price — sweet spot $15–$100

Competition

Great24%

top-5 click share — an open shelf

Price range

Great$9.12–$40.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Growth

Good+29.1%

90-day search growth — must beat 0% to launch

Market size

Okay$113K

$113K/yr · 1.7M searches

Review moat

Bad5,947.38

avg incumbent reviews — the moat a new listing must climb

Returns

Bad10.6%

return rate — above 6% kills the launch gate

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

20 falling

Sellers

26

Top-5 brand share

68%

Open market

28%

  • CHICME32%
  • CRZ YOGA17%
  • THE GYM PEOPLE7%
  • MathCat7%
  • Danysu5%
  • Missclub4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$7K9%$10K12%$14K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 79 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 91 weeks — +29.1% search growth over the last 90 days.
60K40KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Fits as expected”

Comfort-Overall18%

“And comfortable”

Color7%

“Color is good”

Soft Feel6%

“Butter soft”

Material Quality6%

“Beautiful and soft material”

Shape/Style5%

“Very flattering”

Quality-Overall5%

“This is a good quality shirt with a great price”

Exercise/Sports Suitability3%

“The Best Sports Bra”

Stretchability/Expandability/Elasticity2%

“There's good stretch”

Value For Money2%

“Great value”

What buyers complain about

Size-Overall24%

“Very long”

Chest Fit5%

“the shirt doesn't fit my chest at all”

Quality-Overall4%

“Low quality”

Color4%

“White is NOT White”

Material Quality3%

“-CHEAP MATERIAL”

Stretchability/Expandability/Elasticity2%

“it stretched a bit”

Transparency2%

“See Through”

Length2%

“its not its perfect length”

Thickness2%

“The tank top itself is thick too”

Product Condition2%

“Item was used”

Top return reasons

Size-Overall52%
Chest Fit14%
Length8%
Material Quality4%
Waist Fit4%
Transparency3%
Advertised Vs Actual Product2%
Thin2%
Shape/Style2%
Color1%