white sunglasses
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$17.96avg listing price — sweet spot $15–$100
Growth
Great+73.6%90-day search growth — must beat 0% to launch
Market size
Good$441K$441K/yr · 735K searches
Price range
Okay$5.50–$189.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,056.53avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.7%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
48 rising
Sellers
60
Top-5 brand share
48%
Open market
47%
- mosanana15%
- Joopin11%
- FEISEDY11%
- SOJOS7%
- BUTABY5%
- kimorn5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 77 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
mosanana Retro Oval Sunglasses for Women 90s Small Trendy Fashion Vintage Narrow Tiny Cute Skinny Sun Glasses for Small Face White MS52360
mosanana$14.414.6★592 rev
FEISEDY Polarized Vintage Sunglasses American Square Jackie O Cat Eye Sunglasses B2451
FEISEDY$16.634.5★9,063 rev
BUTABY Rectangle Sunglasses for Women Retro Driving Glasses 90s Vintage Fashion Narrow Square Frame UV400 Protection White
BUTABY$11.934.5★24,882 rev
Retro Rewind Classic Sunglasses White | Smoke Polarized
Retro Rewind$14.664.4★13,804 rev
FEISEDY Sunglasses White Oval Clout Goggles for Women Men Retro Round Trendy Rimmed Clueless Costume Frame B2253
FEISEDY$12.844.6★8,313 rev
Newest
by launch date
FEISEDY Cat eye Sunglasses with Polarized and UV400 Protection for Women Retro Stylish for Driving Fishing and Party B0428
FEISEDY$19.3034 rev
ZENOTTIC Polarized Sunglasses for Men Sport: UV400 Protection Wrap Around Womens Shades - Unisex Frame for Driving Fishing - Trendy Sun Glasses for Outdoor White
ZENOTTIC$30.6730 rev
toTravelGear White Polarized Sunglasses for Women Men Trendy Rectangle Frame Retro Sun Glasses Classic Designer Shades for UV Protection Perfect Travel Gear
toTravelGear$12.9126 rev
toTravelGear Polarized Sunglasses for Men and Women Retro Square Sun Glasses for Driving Traveling UV Protection(White)
toTravelGear$12.8329 rev
Hanj Hexagonal Retro Sunglasses for Women Oversized Vintage 60s 70s Square Sun Glasses Fashion Polygonal Classic Shades (White Frame Gradient Lenses)
Hanj$16.108 rev
Trending
90-day click momentum
Zylothex White Sunglasses Bulk Adult Party Favors for Summer Beach Pool Birthday Wedding Supplies
Zylothex$12.844.9★
toTravelGear Polarized Sunglasses for Men and Women Retro Square Sun Glasses for Driving Traveling UV Protection(White)
toTravelGear$12.834.4★
FEISEDY Cat eye Sunglasses with Polarized and UV400 Protection for Women Retro Stylish for Driving Fishing and Party B0428
FEISEDY$19.304.4★
ZENOTTIC Polarized Sunglasses for Men Sport: UV400 Protection Wrap Around Womens Shades - Unisex Frame for Driving Fishing - Trendy Sun Glasses for Outdoor White
ZENOTTIC$30.674.5★
toTravelGear White Polarized Sunglasses for Women Men Trendy Rectangle Frame Retro Sun Glasses Classic Designer Shades for UV Protection Perfect Travel Gear
toTravelGear$12.914.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +73.6% search growth over the last 90 days.Peak months: May, Jun, Jul, Oct · busiest ÷ quietest = 3.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable fit”
“Build quality feels surprisingly solid”
“GOOD VALUE FOR THE PRICE”
“The style is great”
“Love my new shades”
“comfortable to wear”
“They are lightweight and comfortable”
“The flexible frame material gives confidence that theyll hold up to everyday use”
“Build quality feels surprisingly solid”
“Exactly what I needed”
What buyers complain about
“They were also loose”
“Poor quality”
“overpriced”
“Broke Quickly”
“A little darker than I prefer actually”
“cheap material”
“the metal is flimsy”
“Not as described”
“they hurt”
“Need repair to one side”