white scarf
Skip itSoft demand (-42.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Price range
Great$4.95–$59.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Okay1,548.86avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.85avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$157K$157K/yr · 380K searches
Returns
Okay5.9%return rate — above 6% kills the launch gate
Growth
Bad-42.9%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
37
Top-5 brand share
44%
Open market
51%
- FURTALK14%
- MissShorthair10%
- American Trends7%
- Nydotd7%
- CHICGAL7%
- Wobe5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 42 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts
FURTALK$14.924.7★7,498 rev
MissShorthair White Lightweight Scarf for Women Sheer Wrap Shawl 71x31 in
MissShorthair$10.304.6★1,612 rev
Nydotd Women Summer Cotton Linen Scarf Crinkle Long Beach Shawl Wrap hijab with Fringe (White 71 x 35 Inch)
Nydotd$6.554.4★389 rev
Women Summer Cotton Blend Crinkle Vintage Soft Long Scarf Linen Beach Shawl Wrap (White)
Wobe$6.224.3★1,109 rev
PULI Womens Ivory White Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap
PULI$29.834.7★436 rev
Newest
by launch date
Womens Cotton Blend Scarves Vintage Lady Light Soft Fashion Solid Scarf Beach Shawl Wrap (White)
Generic$8.0010 rev
Lightweight Breathable Solid Color Soft Cotton and Linen Long Fashion Scarves Shawls Wrap for Women (White)
Generic$9.919 rev
AWAYTR 35 Satin Head Scarves Women Like Silk Scarf Hair Bandanas Women Matte Neck Scarf Head Wrap Hair Headscarf (White)
AWAYTR$8.60101 rev
SRLLBBY Winter Soft Long Scarf Pashmina Shawls and Wraps Warm Large Scarves for Men Women Evening Dress Wedding Bridesmaids (Milky White)
SRLLBBY$7.7747 rev
Nydotd Women Summer Cotton Linen Scarf Crinkle Long Beach Shawl Wrap hijab with Fringe (Cream White 71 x 35 Inch)
Nydotd$7.58389 rev
Trending
90-day click momentumWomens Cotton Blend Scarves Vintage Lady Light Soft Fashion Solid Scarf Beach Shawl Wrap (White)
Generic$8.004.8★
Nydotd Women Summer Cotton Linen Scarf Crinkle Long Beach Shawl Wrap hijab with Fringe (Cream White 71 x 35 Inch)
Nydotd$7.584.4★
Lightweight Breathable Solid Color Soft Cotton and Linen Long Fashion Scarves Shawls Wrap for Women (White)
Generic$9.914.0★
Baoqiya Womens Shawls and Wraps for Evening Dress Chiffon Shawl Soft Elegant Silky Pashmina Wedding Bridal Scarf (Ivory Length(79) * Width(19))
Baoqiya$9.934.4★
AWAYTR 35 Satin Head Scarves Women Like Silk Scarf Hair Bandanas Women Matte Neck Scarf Head Wrap Hair Headscarf (White)
AWAYTR$8.604.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -42.9% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Soft fabric”
“The colors are beautiful”
“The quality is good, nice and silky”
“Light and easy to manage”
“Just as pictured”
“fit so well”
“Very good and thick material”
“Lightweight yet warm if you need the warmth”
“so comfortable”
“Awesome price”
What buyers complain about
“Cheap material”
“it is thinner than I thought”
“One can tell that it is of an inexpensive kind of cheap quality”
“Very very long”
“The white color is not exactly white”
“Extremely thin”
“is not for warm weather”
“Came dirty and used”
“They get creases in the if you use the silk ones”
“Not soft or pashmina feel as others described”