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37

white leggings for girls

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Soft demand (-44.4% this quarter) — this niche doesn't clear our bar today.

Market size 21Growth 3Conversion 35Competition 73Returns 31Price range 24Avg price 34Brand share 69Review moat 42Quality gap 38

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,279.07

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$10.11

avg listing price — sweet spot $15–$100

Returns

Okay5.3%

return rate — above 6% kills the launch gate

Price range

Bad$5.42–$18.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$83K

$83K/yr · 293K searches

Growth

Bad-44.4%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

25

Top-5 brand share

63%

Open market

31%

  • CETKIT21%
  • Yitoco14%
  • EVERSWE11%
  • The Children's Place9%
  • KEREDA9%
  • HASMES6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$7K12%$10K16%$13K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 41 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -44.4% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“Fit perfect”

Quality-Overall15%

“Perfect tights”

Color9%

“the color is nice”

Comfort-Overall8%

“Comfortable”

Soft Feel6%

“Comfortable stockings Super strong soft fabric very beautiful for ballet or for under the super comfortable skirts”

Material Quality5%

“Material is Very soft”

Thin4%

“Love these because they are thick not thin”

Stretchability/Expandability/Elasticity2%

“Holds up well to stretching”

Pilling/Linting2%

“They wash and wear well, no pilling”

Durability1%

“Durable and good fit”

What buyers complain about

Size-Overall24%

“Extremely loose”

Durability10%

“Stopped Working After the Second Use”

Product Condition9%

“far from a brand new pair of white pants”

Quality-Overall9%

“Low quality”

Transparency6%

“THESE ARE NOT SEE-THROUGH”

Allergies6%

“My granddaughter was itchy”

Pilling/Linting6%

“They rip and pill immediately”

Thickness4%

“but also they are very sheer”

Material Quality3%

“The material tore within a few hours of use”

Color2%

“white is usually too see-through”

Top return reasons

Size-Overall40%
Waist Fit22%
Length10%
Thin4%
Thigh Fit3%
Material Quality3%
Advertised Vs Actual Product3%
Inseam Fit2%
Color2%
Transparency2%