white jacket
Skip itHigh returns (11.8%) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Incredible22%top-5 brand share — no brand owns this niche
Avg price
Incredible$27.16avg listing price — sweet spot $15–$100
Price range
Great$9.81–$50.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$116K$116K/yr · 739K searches
Review moat
Bad4,705.49avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad11.8%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
87 rising
Sellers
119
Top-5 brand share
22%
Open market
75%
- MAGCOMSEN5%
- luvamia5%
- Totatuit4%
- GRACE KARIN4%
- Unilexi4%
- Hanes4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 177 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Unilexi Womens 3/4 Sleeve Colored Cropped Denim Jacket Light Wash Short Jean Jacket Trucker Coat(0096-White-L)
Unilexi$31.084.5★2,631 rev
Wrangler Authentics Womens Stretch Denim Jacket Off-White Large
Wrangler Authentics$38.724.6★23,529 rev
Casuashion Womens Cropped Cardigan Sweaters Crew Neck Button Down Open Front Knit Bolero Shrugs White
Casuashion$19.964.3★577 rev
Beninos Womens Long Sleeve Open Front Cropped Blazer Jacket (806 White M)
Beninos$31.844.4★1,422 rev
BSYUROS Womens Blazer 3/4 Sleeve Open Front Blazers Slim Fit Casual Work Lightweight Suit Jacket L White
BSYUROS$21.864.0★245 rev
Newest
by launch date
Kelyaa Womens 3/4 Sleeve Casual Blazer Slim Fit Work Suit Jacket X-Large White
Kelyaa$37.7924 rev
Kelyaa Womens 3/4 Sleeve Casual Blazer Slim Fit Work Suit Jacket Large White
Kelyaa$38.5524 rev
Wrangler Authentics Womens Stretch Denim Jacket Off-White Large
Wrangler Authentics$38.7223,529 rev
Wrangler Authentics Womens Stretch Denim Jacket Off-White Medium
Wrangler Authentics$38.5823,529 rev
FOLUNSI Womens Blazer Business Casual 3/4 Sleeve Lightweight Summer Suit Jacket for Work Office Daily Wear White X-Large
FOLUNSI$32.4864 rev
Trending
90-day click momentum
Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Green Large
Amazon Essentials$14.224.4★
Tankaneo Womens Lightweight Bomber Jackets Casual Zip Up Drawstring Cotton Linen Jacket With Pockets
Tankaneo$28.574.2★
Cloud Essentials Womens 2025 Zip Up Oversized Sweatshirts Y2K Hoodies Casual Long Sleeve Sweatshirts Fall Spring Track Jackets with Pockets (White XX-Large)
Cloud Essentials$19.353.8★
Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Coral Pink X-Large
Amazon Essentials$15.254.4★
Anienaya Womens Jean Jacket Cropped Denim Jacket Stretchy 3/4 Puff Sleeve Distressed with Pockets White Medium
Anienaya$40.044.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It fits as expected”
“I love this lightweight jacket”
“it appears to be well made”
“Fits comfortably”
“Soft to touch”
“light material”
“Great color”
“Very cute style”
“not expensive”
“As advertised”
What buyers complain about
“Short in length”
“Not well made”
“Flimsy; cheap material”
“I thought it was a little thicker”
“Not white”
“It was so wrinkled”
“the sleeves are a little short”
“not my style”
“the fabric is completely see-through”
“Thin material”