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white button up shirt boys

Worth a look55/100

white button up shirt boys shows a fragmented shelf (top 5 take 23% of clicks), but a small market ($424K/yr) keeps it on the watch list.

Market/yr

$424K

Growth (1y)

+142.3%

Products

88

Brands

39

was 11 a year ago

Sellers

82

Price range

$6.80–$24.58

Returns

4.9%

Rating

4.6★

55/100

Worth a look

Scored 55/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
21
×0.30
Growth
70
×0.30
Competition
92
×0.20
Quality gap
31
×0.10
Returns
61
×0.10

Demand

Weekly Amazon search volume, last 97 weeks — +142.3% year over year.
47K23KSpike '24Holiday '24Spike '25Holiday '25Spike '26Sep '24Dec '24Apr '25Aug '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: May, Jun · busiest ÷ quietest = 3.0×

Competition

11%Zamplinka
  • Zamplinka11%
  • PATPAT8%
  • Gildan8%
  • The Children's Place7%
  • Fruit of the Loom7%
  • Haloumoning7%
  • Other (33 brands)53%

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen. 39 brands and 82 sellers compete here.

Brands

39 rising

was 11 a year ago

Sellers

82

Top 5 brand share

40%

#ProductBrandPriceRatingReviewsClick shareTrend
3The Children's Place$8.244.4★7325%rising
11Fruit of the Loom$15.344.7★81,3872%falling

Product shelf

All 88 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“Fit great”

Quality-Overall18%

“Hanes is good quality”

Soft Feel9%

“So soft”

Value For Money6%

“Great value for money”

Comfort-Overall6%

“Very comfortable”

Material Quality5%

“The material is a breathable cotton”

Advertised Vs Actual Product5%

“Just as advertised”

Color3%

“The color was true to the color ordered”

Weight Light2%

“Light”

Thickness2%

“I was pleasantly surprised with the quality a thicker style stretchy shirt”

What buyers complain about

Size-Overall27%

“Runs large”

Material Quality10%

“still feels like polyester”

Color5%

“Perhaps another color would be better”

Quality-Overall5%

“Poorly made”

Thickness4%

“Thin”

Transparency4%

“its see-through and be careful”

Stitch/Finish/Polish3%

“seams are not taped”

Product Condition3%

“Two shirts appeared used”

Shrinkage Resistance3%

“dried shrinkage is a thing”

Advertised Vs Actual Product2%

“The tag says it is, but it most definitely is not”

Top return reasons

  • Size-Overall62%
  • Length8%
  • Material Quality6%
  • Chest Fit4%
  • Sleeve Fit4%
  • Thin3%
  • Value For Money2%
  • Advertised Vs Actual Product2%
  • Color2%
  • Transparency1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.