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60

white athletic shorts

Worth a look

Shows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 16Growth 96Conversion 14Competition 97Returns 18Price range 76Avg price 88Brand share 95Review moat 26Quality gap 60

Competition

Incredible10%

top-5 click share — an open shelf

Growth

Incredible+135.9%

90-day search growth — must beat 0% to launch

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Avg price

Great$20.03

avg listing price — sweet spot $15–$100

Price range

Great$7.61–$39.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,924.98

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.7%

return rate — above 6% kills the launch gate

Market size

Bad$65K

$65K/yr · 283K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.

Brands

69 rising

Sellers

89

Top-5 brand share

37%

Open market

59%

  • CRZ YOGA13%
  • MCEDAR8%
  • BMJL7%
  • Amazon Essentials5%
  • Pioneer Camp4%
  • ODODOS4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$6522%$1K3%$2K4%$3K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 223 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +135.9% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Comfort fit”

Comfort-Overall18%

“The shorts are comfortable”

Soft Feel7%

“Material is soft and comfortable”

Quality-Overall6%

“Awesome quality”

Pockets/Compartments6%

“Pockets are very convenient”

Value For Money5%

“Great value”

Exercise/Sports Suitability4%

“Ok workout shorts”

Color4%

“color is accurate”

Material Quality3%

“Very comfortable material”

Stretchability/Expandability/Elasticity2%

“Comfortable and stretchy”

What buyers complain about

Size-Overall19%

“So long”

Transparency6%

“SEE THROUGH”

Material Quality5%

“the material is not good”

Thickness4%

“Way to thin of material”

Quality-Overall3%

“Cheap and poorly made”

Waist Fit3%

“Too Short, Too Big in Waist”

Pockets/Compartments2%

“found there's a hole in the right pocket”

Thin2%

“Thin material”

Exercise/Sports Suitability2%

“Not for the gym”

Stitch/Finish/Polish2%

“Poor stitching”

Top return reasons

Size-Overall51%
Length10%
Waist Fit10%
Thigh Fit5%
Inseam Fit4%
Material Quality3%
Hip Fit3%
Transparency2%
Thin2%
Shape/Style2%