wearable throw
Skip itSoft demand (-53.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$42.15avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Good$14.92–$154.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,812.2avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.6%return rate — above 6% kills the launch gate
Market size
Bad$20K$20K/yr · 196K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-53.5%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
46 falling
Sellers
57
Top-5 brand share
52%
Open market
44%
- FREE THE SHEEP21%
- Berkshire Blanket10%
- PULI9%
- Dgsfmi6%
- EzrAllora6%
- WDCOZY4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 97 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Berkshire Blanket Primalush Wearable Blanket Cozy Loungewear Pocketed Plush Cape Wrap for Adults & Teens(Purple One Size 58X64)
Berkshire Blanket$27.664.6★1,107 rev
FREE THE SHEEP Eden Hoodie Oversized Weighted Hoodie Cloak with Ultra-Soft Faux Fur Liner (Obsidian 57 to 510)
FREE THE SHEEP$142.034.5★369 rev
FREE THE SHEEP Eden Hoodie Oversized Weighted Hoodie Cloak with Ultra-Soft Faux Fur Liner (Obsidian 56 or Shorter)
FREE THE SHEEP$138.774.5★369 rev
PULI Womens Elegant Shawl Wraps Soft Open Front Poncho Sweater for Spring Fall Winter Barley Twist
PULI$35.854.6★2,392 rev
forestfish Fleece Wearable Blanket Plaid Lap Blanket Comfy Poncho Throw with Buttons for Bed Sofa Office Grey-White
forestfish$19.354.7★1,627 rev
Newest
by launch date
Super Blanky Wearable Blankets for Women - Cozy Mothers Day Gifts for Mom Adult Comfy Wearable Blanket Men College Graduation Gift for Her Girlfriend Gifts for Wife Birthday Gift Ideas Mama Bear
Super Blanky$39.392,825 rev
Hixiaohe Womens Shawl Wraps Casual Warm Soft Open Front Scarf with Pockets Blanket Cardigan Coat Trendy Elegant Shawls(Beige One Size)
Hixiaohe$23.5714 rev
Coslippy The Fleece Drape Shawl Pull-Through Fleece Shawl for Women - Stays in Place Loop Tab Wrap Ultra Soft Shoulder Cozy (Beige)
Coslippy$28.363 rev
Berkshire Faux Fur Wearable Blanket Cozy Reversible Loftmink Fleece Shawl with Hood & Side Pockets All-Season Warmth One Size Fits Most (Polar Blue 5864)
Berkshire Blanket$43.1544 rev
Berkshire Faux Fur Wearable Blanket Cozy Reversible Loftmink Fleece Shawl with Hood & Side Pockets All-Season Warmth One Size Fits Most (Plum Smoke 5864)
Berkshire Blanket$44.1544 rev
Trending
90-day click momentumFREE THE SHEEP Eden Hoodie Oversized Weighted Hoodie Cloak with Ultra-Soft Faux Fur Liner (Obsidian 511 or Taller)
FREE THE SHEEP$138.924.5★
Snuggie The Original Wearable Blanket With Sleeves & Pockets | Sherpa Cozy Oversized Throw for Adult Men & Women Machine Washable Great Gift for Holidays As Seen on TV | One Size Lilac 71 x 54
Snuggie$41.484.4★
Super Blanky Wearable Blankets for Women - Cozy Mothers Day Gifts for Mom Adult Comfy Wearable Blanket Men College Graduation Gift for Her Girlfriend Gifts for Wife Birthday Gift Ideas Mama Bear
Super Blanky$39.394.6★
Berkshire Faux Fur Wearable Blanket Cozy Reversible Loftmink Fleece Shawl with Hood & Side Pockets All-Season Warmth One Size Fits Most (Polar Blue 5864)
Berkshire Blanket$43.154.8★
CUBRIDGE Wearable Blanket Sherpa Poncho Unique Office Work Warm Cozy Shawl TV Throw Blankets Plush Cape Wrap for Adults (Navy)
CUBRIDGE$38.114.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -53.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 14.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps you warm”
“Comfy and Soft”
“Very comfortable to use”
“Amazing quality”
“fits as advertised”
“True to color”
“Christmas gift”
“Excellent value”
“Beautiful feel and lightweight”
“Soft material”
What buyers complain about
“To Big”
“Color might be slightly off”
“POOR QUALITY”
“Not worth the price I paid”
“It's a little heavy”
“A lot thicker than I expected for my grandma”
“Fabric destroyed easily”
“False Advertising”
“It does have a slightly chemical smell”
“which started unraveling after a few wears”