way of wade
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Review moat
Good616.9avg incumbent reviews — the moat a new listing must climb
Avg price
Good$137.05avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+14.9%90-day search growth — must beat 0% to launch
Market size
Bad$73K$73K/yr · 762K searches
Price range
Bad$38.90–$371.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Returns
Bad9.1%return rate — above 6% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
27
Top-5 brand share
95%
Open market
4%
- LI-NING79%
- ANTA6%
- 361°4%
- PEAK3%
- K-Swiss3%
- RIGORER1%
- Open — no brand owns it (11 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 172 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ANTA Mens Kyrie Irving Kai 1 Speed Basketball Shoes 9.5
ANTA$67.704.5★203 rev
LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers High Risk Red US 9
LI-NING$189.674.7★25 rev
LI-NING Way of Wade 10 Mens Basketball Shoes Lining Anti-Slip Professional Shock Absorption Sneakers Sports Shoes Microcrystalline Gray US 9.5
LI-NING$151.924.3★165 rev
LI-NING Wade 808 5 Ultra V2 Mens Professional Basketball Shoes Lightweight High-Resilience Sneakers Island Paradise US 10
LI-NING$157.524.4★100 rev
LI-NING Wade All City 13 Series Mens Basketball Shoes Lightweight High Rebound Professional Basketball Sneakers ABAV017-2 Standard White/Golden US 14
LI-NING$130.504.7★126 rev
Newest
by launch date
LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Standard White US 10.5
LI-NING$194.3625 rev
LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Standard White US 11
LI-NING$192.5425 rev
LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Bubble Pink/Power Pink US 11
LI-NING$194.7825 rev
LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Bubble Pink/Power Pink US 10.5
LI-NING$193.0225 rev
LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Bubble Pink/Power Pink US 12
LI-NING$192.8025 rev
Trending
90-day click momentum
NORTIV 8 Mens Walking Shoes Running Tennis Cushioning ActiveBreeze Non Slip Athletic Gym Workout Comfortable Fashion Sneakers Size 10 Blue SNWS246M
NORTIV 8$49.754.5★
LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Off White/Light Purple/Mint Green US 8.5
LI-NING$194.494.7★
LI-NING Wade DLO 1 Mens Basketball On-Court Shoes Lightweight High-Rebound Anti-Slip Professional Sneakers Standard White US 12
LI-NING$116.004.5★
LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Bubble Pink/Power Pink US 10.5
LI-NING$193.024.7★
LI-NING Red Hare 9 Mens Running Shoes Lightweight Breathable Racing Training Sneakers Champagne White US 8.5
LI-NING$68.984.8★
Demand
Weekly Amazon search volume, last 32 weeks — +14.9% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice comfortable shoe”
“Good fit”
“Awesome to run in”
“Definitely worth the price”
“My son loves these shoes, great quality and definitely their tech improves the performance during the game”
“Lightweight”
“Ya know I love the color”
“It's very soft”
“Great traction and a comfortable fit”
“They do have allot of cushion”
What buyers complain about
“ordered a bit bigger”
“Will take a few days to break in”
“Not comfortable”
“Very low quality shoe”
“Pricey”
“I do wish there were better color and styling options, I think it looks more like a tennis shoe than a casual shoe”
“to narrow for me”
“The toe box area is low volume to hug the feet because of the high stack height”
“Kind of stiff”
“Over a couple of months the cushioning seem to deteriorate”