visor
Launch itA $1.1M/yr market growing +116.0% this quarter with returns at 5.2% — clears our launch bar.
Growth
Incredible+116.0%90-day search growth — must beat 0% to launch
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Market size
Great$1.1M$1.1M/yr · 3.4M searches
Avg price
Good$14.03avg listing price — sweet spot $15–$100
Price range
Good$6.63–$28.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,142.28avg incumbent reviews — the moat a new listing must climb
Returns
Okay5.2%return rate — above 6% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
37 falling
Sellers
87
Top-5 brand share
48%
Open market
47%
- adidas14%
- FURTALK12%
- ANDICEQY9%
- OnWander8%
- Marrywindix6%
- Augusta Sportswear5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 64 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ANDICEQY Sport Sun Visor Hats Adjustable Empty Top Baseball Cap Cotton Ball Caps for Women and Men (Dark Black)
ANDICEQY$7.184.4★3,443 rev
OnWander Sport Sun Visor Hat for Women Men - Lightweight Stretchy Polyester Spandex Quick Dry Sweatband Wrinkle Resistant White Medium
OnWander$10.064.5★341 rev
FURTALK Sun Hats for Women Wide Brim Beach Hat Straw Visor Ponytail Summer UV Packable Foldable Beach Vacation Essentials Khaki
FURTALK$18.034.5★15,579 rev
FURTALK Womens Sun Visor Hat Straw Sun Visors for Women Summer Packable Ponytail Beach Hats for Women Travel UPF 80+ Khaki
FURTALK$19.224.5★2,404 rev
Augusta Sportswear Womens Athletic Mesh Visor - Stylish Sun Hat for Golf Running and Outdoor Activities Black
Augusta Sportswear$8.884.5★4,583 rev
Newest
by launch date
Visor Hats for Women UPF 50+: Sun Visors with Wide Brim - Sun Protection Hat Lightweight Packable Summer UV Visor (Rose Red)
ROVIA$9.497 rev
LONGLONG Sports Sun Visor Hat - Moisture Wicking Sun Protection with Adjustable Strap for Running Tennis Golf Hiking White
LONGLONG$14.1495 rev
LONGLONG Sports Sun Visor Hat - Moisture Wicking Sun Protection with Adjustable Strap for Running Tennis Golf Hiking Black
LONGLONG$14.2895 rev
LONGLONG Sports Sun Visor Hat - Moisture Wicking Sun Protection with Adjustable Strap for Running Tennis Golf Hiking Teal
LONGLONG$14.4095 rev
Amazon Essentials Womens Lightweight Golf Sport Sun Visor Light Pink One Size
Amazon Essentials$11.4962 rev
Trending
90-day click momentum
Acozycoo Sports Sun Visors for Women Men Hard Brim UV Protection Visor Hat Cooling Cap for Golf Tennis Running Black Gray
Acozycoo$9.724.7★
Mesh Sports Visor for Women Men - Adjustable Drawstring Lightweight Breathable Sun Hat for Running Tennis Golf Pickleball White
SUNMECI$13.524.5★
LONGLONG Sports Sun Visor Hat - Moisture Wicking Sun Protection with Adjustable Strap for Running Tennis Golf Hiking White
LONGLONG$14.144.7★
Mesh Sports Visor for Women Men - Adjustable Drawstring Lightweight Breathable Sun Hat for Running Tennis Golf Pickleball Black
SUNMECI$13.634.5★
LONGLONG Sports Sun Visor Hat - Moisture Wicking Sun Protection with Adjustable Strap for Running Tennis Golf Hiking Teal
LONGLONG$14.404.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +116.0% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 4.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable Hat”
“Fit is snug”
“Lightweight and perfect”
“Seems well made”
“Is adjustable”
“good value”
“Love the color”
“Just what I needed”
“Easy on, easy off”
“It has a nice shape”
What buyers complain about
“Strange fit”
“Very cheaply made”
“The strap doesn't hold in place”
“it kept coming apart”
“Comfortable not stretchy”
“the description is misleading”
“the velcro feels cheap”
“don't care about style”
“It is so cheap material”
“It lacks that sturdy”