vegas golden knights
Worth a lookShows demand growing +203.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+203.3%90-day search growth — must beat 0% to launch
Avg price
Incredible$25.67avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great$5.31–$70.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great415.6avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 6% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$88K$88K/yr · 273K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
45
Top-5 brand share
82%
Open market
16%
- AMERICAN NEEDLE52%
- Calhoun18%
- 476%
- VEGAS GOLDEN KNIGHTS3%
- aminco3%
- Vegas Golden Knights3%
- Open — no brand owns it (21 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 68 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AMERICAN NEEDLE Unisex Vegas Golden Knights Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-VGK-BLK)
AMERICAN NEEDLE$28.345.0★10 rev
AMERICAN NEEDLE Officially Licensed NHL Hockey Vegas Golden Knights Adjustable Snapback Baseball Hat Sinclair Collection Black/Ivory/Dark Khaki (21001A-VGK-BIDK)
AMERICAN NEEDLE$32.934.7★217 rev
AMERICAN NEEDLE Vegas Golden Knights Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (23008A-VGK-BLKH)
AMERICAN NEEDLE$37.764.6★150 rev
AMERICAN NEEDLE Vegas Golden Knights Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Black (EM004A-VGK-IBLK)
AMERICAN NEEDLE$23.674.7★113 rev
AMERICAN NEEDLE Vegas Golden Knights Raglan Bones Mesh Back Trucker Adjustable Strapback Hat (41152A-VGK)
AMERICAN NEEDLE$36.104.4★378 rev
Newest
by launch date
GAME 7 x NHL Mens Officially Licensed Graphic Short Sleeve Lightweight Classic Crew Neck Cotton T-Shirt Black
GAME 7$30.1219 rev
Calhoun NHL Mens Heather Vintage Style T-Shirt Screen Printed Logo Tee Cotton Poly Blend (Vegas Golden Knights X-Large)
Calhoun$33.6561 rev
Calhoun NHL Mens Heather Vintage Style T-Shirt Screen Printed Logo Tee Cotton Poly Blend (Vegas Golden Knights Medium)
Calhoun$33.0961 rev
BROTHER TRUCKERS Knights Upside Down Hat (US Alpha One Size Black/Natural)
BROTHER TRUCKERS$19.600 rev
McFarlane Toys- Chance (Vegas Golden Knights) NHL 8in Vinyl Mascot Figure McFarlanes SportsPicks
McFarlane Toys$22.922 rev
Trending
90-day click momentumCalhoun NHL Mens Heather Vintage Style T-Shirt Screen Printed Logo Tee Cotton Poly Blend (Vegas Golden Knights Medium)
Calhoun$33.094.8★
NHL Mens Shoulder Stripe Varsity Inset Sleeve Retro Style T-Shirt (Vegas Golden Knights Medium)
Calhoun$30.804.6★
McFarlane Toys- Chance (Vegas Golden Knights) NHL 8in Vinyl Mascot Figure McFarlanes SportsPicks
McFarlane Toys$22.925.0★
Calhoun NHL Mens Heather Vintage Style T-Shirt Screen Printed Logo Tee Cotton Poly Blend (Vegas Golden Knights X-Large)
Calhoun$33.654.8★
BROTHER TRUCKERS Knights Upside Down Hat (US Alpha One Size Black/Natural)
BROTHER TRUCKERS$19.600.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +203.3% search growth over the last 90 days.Peak months: May, Jun, Dec · busiest ÷ quietest = 8.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Really well made”
“Fits perfectly”
“shirt material feels fine”
“Quick turnaround”
“Great price”
“Just as advertised”
“Heavy and nice size”
“Since it's adjustable you can tighten it down”
“Like all American Needle hats, the quality here is exceptional, great stitching, great look, no complaints there”
What buyers complain about
“Cheap feeling poor quality shirt”
“runs large even for a big head”
“Poor durability”
“After ONE wash the fabric was peeling off”
“It literally cost ME money”