valentines day costume
Skip itSoft demand (-95.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great132.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.78avg listing price — sweet spot $15–$100
Price range
Good$7.08–$31.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Returns
Okay4.9%return rate — above 6% kills the launch gate
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad90%top-5 click share — a locked-up shelf
Market size
Bad$29K$29K/yr · 52K searches
Growth
Bad-95.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
8
Top-5 brand share
90%
Open market
10%
- Dolkoic22%
- Hikkcos16%
- Moyel13%
- AOBUTE13%
- Yinxiang Jie12%
- QLINLEAF12%
- Open — no brand owns it (1 brand, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Valentines Heart Headband and Heart Sunglasses Holiday Headband Bopper Party Accessoires for Valentines Day Halloween
Dolkoic$7.084.6★68 rev
Hikkcos Valentines Day Women Tutu Skirt Light Up Tutu Led Tutu Skirt for Adult Halloween Valentines Costume Accessories
Hikkcos$10.944.4★514 rev
Moyel Capybara Gifts Cute Capybara Wearable Blanket Hoodie Funny Birthday Gifts for Women Adults Teen Girls Valentines Day Anniversary Present for Daughter Granddaughter Wife
Moyel$31.744.7★265 rev
AOBUTE Women Valentine Chocolate Box Costume Men Heart Candy Novelty Outfits Wedding Party Top
AOBUTE$19.694.2★12 rev
Yinxiang Jie Valentine Cupid Costume Set Pink Heart Tutu dress with red heart headband and Sunglasses Valentines Day Accessories for Valentines Day Party
Yinxiang Jie$8.795.0★10 rev
Newest
by launch dateYinxiang Jie Valentine Cupid Costume Set Pink Heart Tutu dress with red heart headband and Sunglasses Valentines Day Accessories for Valentines Day Party
Yinxiang Jie$8.7910 rev
SPORTBANG 7 Pcs Cupid Costume Set for Women Valentines Day Angel Accessories with Wings Bow Arrow Headband Hairpin Sunglasses (Red)
SPORTBANG$19.622 rev
AOBUTE Women Valentine Chocolate Box Costume Men Heart Candy Novelty Outfits Wedding Party Top
AOBUTE$19.6912 rev
Moyel Capybara Gifts Cute Capybara Wearable Blanket Hoodie Funny Birthday Gifts for Women Adults Teen Girls Valentines Day Anniversary Present for Daughter Granddaughter Wife
Moyel$31.74265 rev
Hikkcos Valentines Day Women Tutu Skirt Light Up Tutu Led Tutu Skirt for Adult Halloween Valentines Costume Accessories
Hikkcos$10.94514 rev
Trending
90-day click momentumMoyel Capybara Gifts Cute Capybara Wearable Blanket Hoodie Funny Birthday Gifts for Women Adults Teen Girls Valentines Day Anniversary Present for Daughter Granddaughter Wife
Moyel$31.744.7★
SPORTBANG 7 Pcs Cupid Costume Set for Women Valentines Day Angel Accessories with Wings Bow Arrow Headband Hairpin Sunglasses (Red)
SPORTBANG$19.622.0★
Yinxiang Jie Valentine Cupid Costume Set Pink Heart Tutu dress with red heart headband and Sunglasses Valentines Day Accessories for Valentines Day Party
Yinxiang Jie$8.795.0★
AOBUTE Women Valentine Chocolate Box Costume Men Heart Candy Novelty Outfits Wedding Party Top
AOBUTE$19.694.2★
QLINLEAF Valentines Day Tutu for Women Cupid Costume Accessories Pom Pom Headband Heart Sunglasses for 80s Parades Photo Props Halloween Wedding Dance Party
QLINLEAF$12.584.3★
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -95.7% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 56.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good Value”
“better than expected”
“Great quality”
“The skirt is pink with felt hearts, the elastic waistband is comfortable and lightweight”
“the shades are so cute”
“The tutu fits comfortably”
“Inexpensive and durable”
“The material feels comfortable and lightweight, so its easy to wear for hours without feeling restricted”
“The design is great”
“easy for Valentines Day events”
What buyers complain about
“some of the pieces definitely seem sized more for an adult”
“I think a solid red back would look better”