vacation
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Growth
Incredible+118.7%90-day search growth — must beat 0% to launch
Avg price
Great$22.17avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Great$6.44–$43.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$702K$702K/yr · 17.6M searches
Review moat
Okay2,248.51avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.1%return rate — above 6% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
69 falling
Sellers
82
Top-5 brand share
52%
Open market
44%
- WIHOLL27%
- Trendy Queen8%
- Sampeel8%
- ANRABESS5%
- LILLUSORY5%
- AUTOMET4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 170 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Trendy Queen 2 Two Piece Matching Shorts Set Pockets 2026 Summer Vacation Cruise Spring Outfit Beach Clothes Fashion Resort Wear Athleisure Travel Airport Clothing Oversized Loose Fit Airy Lounge Wear
Trendy Queen$28.044.5★514 rev
WIHOLL Two Piece Sets for Women Summer Spring Date Outfits 2026 Cruise Outfits 2025 Spring Break Vacation Clothes Fashion Clothing Trendy Lounge Matching Sets Womens Clothing Resort Wear 2026
WIHOLL$17.884.3★896 rev
Trendy Queen Womens 2 Two Piece Set 2026 Summer Workout Vacation Gym Clothes Fall Fashion Lounge Matching Airport Travel Outfit Resort Wear Fitness Athleisure Clothing
Trendy Queen$31.484.4★1,902 rev
LILLUSORY Womens 2 Piece Summer Short Sets 2026 Vacation Spring Beach Matching Airport Travel Outfits Lounge Wear Sweat Suits Khaki M
LILLUSORY$21.114.4★776 rev
WIHOLL Two Piece Set for Women Summer Spring Outfits Cruise Travel Airport Beach Vacation Trendy Lounge Sets Mock Neck Matching Women Clothing Wide Leg Pants Set M
WIHOLL$27.214.2★930 rev
Newest
by launch date
Sampeel Linen Pants Women Capri Wide Leg Palazzo Pants Flowy Casual Summer Outfits Fashion Clothing Boho Airport Vacation Outfits Cruise 2026 Trousers Baggy Harem Pant Khaki M
Sampeel$18.55183 rev
ZOOSIXX 2 Piece Sets for Women Summer - Oversized T Shirt and Biker Shorts Lounge Sets Matching Outfit for Travel Vacation Casual Fashion Clothing Beach Gym Loungewear 2026 Maternity Clothes
ZOOSIXX$14.95856 rev
Sampeel Striped Wide Leg Linen Pants Woman Palazzo Trousers for Women 2026 Flowy Summer Beach Vacation Outfits Spring Cruise Travel Fashion Clothing Dressy Casual Lounge Resort Wear Blue M
Sampeel$23.41609 rev
Summer Tops for Women 2026 Trendy Beach Vacation Clothes Sleeveless Tank Tops Cruise Travel Outfits Resort Wear V Neck White Blouses Womens Fashion L
WIHOLL$9.91765 rev
SOLY HUX Womens Summer 2 Piece Outfits Striped Crochet Halter Top Mini Shorts Set Beach Vacation Y2K Sets Blue and White Large
SOLY HUX$28.078 rev
Trending
90-day click momentum
HBQ Womens 2 Piece Outfits Summer Sweatsuits Track Suits Crop Tops Biker Short Workout Jogger Sets Khaki L
HBQ$14.464.3★
HBQ Womens 2 Piece Outfits Summer Sweatsuits Track Suits Crop Tops Biker Short Workout Jogger Sets Orange XL
HBQ$14.624.3★
Sampeel Linen Pants Women Capri Wide Leg Palazzo Pants Flowy Casual Summer Outfits Fashion Clothing Boho Airport Vacation Outfits Cruise 2026 Trousers Baggy Harem Pant Khaki M
Sampeel$18.554.2★
WIHOLL Two Piece Set for Women Summer Spring Outfits Cruise Travel Airport Beach Vacation Clothes Trendy Boho Lounge Sets Mock Neck Matching Women Clothing Wide Leg Pants Set M
WIHOLL$28.074.2★
LILLUSORY Womens 2 Piece Summer Short Sets 2026 Vacation Spring Beach Matching Airport Travel Outfits Lounge Wear Sweat Suits Khaki L
LILLUSORY$21.994.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +118.7% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 4.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“not too tight”
“Comfortable shoes”
“Beautiful color”
“Buttery soft”
“Material is beautiful”
“Great quality shirt”
“Great purchase for the price”
“Cute style”
“This top is beautiful and lightweight”
“As advertised”
What buyers complain about
“shirt is too large”
“Cheap material”
“Not well made”
“see through”
“color was off”
“much thicker than I expected”
“Too short, comes to an odd length”
“it doesn't look like the photo”
“not my style”
“Thin material”