uv mask
Worth a lookShows demand growing +180.0% this quarter, but weak search conversion (1.3%) keeps it on the watch list.
Growth
Incredible+180.0%90-day search growth — must beat 0% to launch
Avg price
Incredible$28.53avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great$9.65–$119.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,360.62avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Okay5.8%return rate — above 6% kills the launch gate
Market size
Bad$86K$86K/yr · 231K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
19
Top-5 brand share
88%
Open market
10%
- BENEUNDER51%
- Ponyflo30%
- JAN & JUL3%
- TOP-EX2%
- WHITE SANDS MOJA2%
- Solbari2%
- Open — no brand owns it (10 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 65 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ponyflo Sunblocker Wide Brim Hat-Black Oprah Daily
Ponyflo$30.774.4★421 rev
Ponyflo Sunblocker Wide Brim Hat-White
Ponyflo$30.614.4★421 rev
BENEUNDER Reversible Wide Brim Sun Bucket Hats UPF50+ UV Protection Foldable for Women Outdoor Beach Vacation Travel Gray
BENEUNDER$26.724.0★78 rev
BENEUNDER Polarized Sunglasses for Men Women Ultra Lightweight Folding Sunglasses UV400 Protection Acetate Frame Sunglasses with Organizer Black-23
BENEUNDER$33.744.2★249 rev
BENEUNDER Sheel Sun Hats for Women Wide Brim Foldable UV Protection UPF50+ Visors for Outdoor Travel Vacation Beige
BENEUNDER$27.003.8★121 rev
Newest
by launch date
ChicPony Cooling Wide Brim Womens Sun Hat UPF 50 Large Brim High Ponytail Sunscreen Baseball Cap UV Protection Breathable Packable Golf Beach Hat Black 56-59cm
TOP-EX$24.2265 rev
BENEUNDER Womens UPF 50+ Sun Protection Cooling Athletic Jacket Full Zip Long Sleeve Slim Fit Outdoor Running Pocket
BENEUNDER$39.7132 rev
BENEUNDER Womens UPF 50+ Lightweight Sun Protection Jacket Athletic Short Hoodie Full Zip Long Sleeve Packable Track Workout Tops
BENEUNDER$40.5232 rev
BENEUNDER Womens UPF 50+ Lightweight Sun Protection Jacket Athletic Short Hoodie Full Zip Long Sleeve Packable Track Workout Tops
BENEUNDER$41.6332 rev
BENEUNDER Womens UPF 50+ Lightweight Sun Protection Jacket Athletic Short Hoodie Full Zip Long Sleeve Packable Track Workout Tops
BENEUNDER$41.2232 rev
Trending
90-day click momentum
JAN & JUL Adjustable Neck Flap Wide Brim Hat Toddler with UV Protection (L: 2-5T Purple)
JAN & JUL$22.794.8★
BCAN BT2 450/550LBS Mini Rebounder Trampoline for Adults with Bar Fitness Trampoline with Bungees Adjustable Handle Stable & Quiet Indoor Outdoor Whole-Body Workout & Relaxation at Home-40IN-GRN
BCAN$119.944.4★
BENEUNDER Wide Brim Sun Hat for Women UPF50+ UV Protection Side Face Coverage Rollable Packable Beach Travel Vacation Black
BENEUNDER$31.293.8★
BENEUNDER Womens UPF 50+ Lightweight Sun Protection Jacket Athletic Short Hoodie Full Zip Long Sleeve Packable Track Workout Tops
BENEUNDER$41.224.6★
BENEUNDER Wide Brim Sun Hat for Women UPF50+ UV Protection Side Face Coverage Rollable Packable Beach Travel Vacation White
BENEUNDER$30.883.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +180.0% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 5.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice solid quality”
“The fit is snug on me”
“Lightweight and comfortable”
“Very comfortable”
“Good product for the money”
“easy for me to move”
“Perfect for summer travels and beach trips”
“breathable, great material”
“Just what I wanted”
“Great for outdoor activities and sports”
What buyers complain about
“Its too small”
“Broke after a few weeks”
“strap falls off”
“Poor quality control”
“Not easy to assemble”
“What a waste money”
“Feels kind of flimsy”
“the description is misleading”
“Instructions are a mess”
“Incorrect colour”