uv blocking umbrella with fan
Worth a lookShows beatable incumbent ratings (3.9★), but a small market ($7K/yr) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Incredible97.75avg incumbent reviews — the moat a new listing must climb
Price range
Incredible$43.54–$71.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$57.10avg listing price — sweet spot $15–$100
Growth
Great+80.7%90-day search growth — must beat 0% to launch
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Bad6.1%return rate — above 6% kills the launch gate
Market size
Bad$7K$7K/yr · 4K searches
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
9
Top-5 brand share
88%
Open market
6%
- Tefedpot33%
- WOOLALA16%
- COOUV15%
- Breeze Life14%
- Oviora9%
- FIYLIAO6%
- Open — no brand owns it (1 brand, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tefedpot Umbrella with Fan and Mist Spray 2025 upgraded 3-in-1 UV Blocking Umbrella with Fan and Mister for Summer outdoor activities (Blue)
Tefedpot$53.103.8★82 rev
WOOLALANewly UV Portable Cooling UPF 50+ Foldable Umbrellas with Fan for Sun & Rain USB Rechargeable for Games Playgrond Heatstroke Hot Days
WOOLALA$46.793.8★140 rev
Oviora Rechargeable Umbrella with Fan - 3-in-1 Handheld Cooling System Build in Mist Spray UV Protection Full-Body Coverage for Beach Golf Festivals and Outdoor Activities (White)
Oviora$59.574.1★8 rev
54 inch Golf Umbrella Waterproof with Mister and Fan Cooling UV Sun Protection Golf Essential Carry On Bag Airline Approved Battery Powered Blue
COOUV$61.184.0★14 rev
Breeze Life Sun Umbrella with Fan and Mister Rechargeable Misting Umbrella with Built-in Fan For Festivals Beach and More Blocks Harmful Sun Rays UPF 50+ UV Protection Mist bottle included
Breeze Life$71.733.9★265 rev
Newest
by launch dateOviora Rechargeable Umbrella with Fan - 3-in-1 Handheld Cooling System Build in Mist Spray UV Protection Full-Body Coverage for Beach Golf Festivals and Outdoor Activities (White)
Oviora$59.578 rev
54 inch Golf Umbrella Waterproof with Mister and Fan Cooling UV Sun Protection Golf Essential Carry On Bag Airline Approved Battery Powered Dark Blue
COOUV$60.5914 rev
54 inch Golf Umbrella Waterproof with Mister and Fan Cooling UV Sun Protection Golf Essential Carry On Bag Airline Approved Battery Powered Blue
COOUV$61.1814 rev
Tefedpot Umbrella with Fan and Mist Spray 2025 upgraded 3-in-1 UV Blocking Umbrella with Fan and Mister for Summer outdoor activities (Blue)
Tefedpot$53.1082 rev
Tefedpot Umbrella with Fan and Mist Spray 2025 upgraded 3-in-1 UV Blocking Umbrella with Fan and Mister for Summer outdoor activities (Galaxy)
Tefedpot$55.0182 rev
Trending
90-day click momentumOviora Rechargeable Umbrella with Fan - 3-in-1 Handheld Cooling System Build in Mist Spray UV Protection Full-Body Coverage for Beach Golf Festivals and Outdoor Activities (White)
Oviora$59.574.1★
54 inch Golf Umbrella Waterproof with Mister and Fan Cooling UV Sun Protection Golf Essential Carry On Bag Airline Approved Battery Powered Dark Blue
COOUV$60.594.0★
54 inch Golf Umbrella Waterproof with Mister and Fan Cooling UV Sun Protection Golf Essential Carry On Bag Airline Approved Battery Powered Blue
COOUV$61.184.0★
Breeze Life Sun Umbrella with Fan and Mister Rechargeable Misting Umbrella with Built-in Fan For Festivals Beach and More Blocks Harmful Sun Rays UPF 50+ UV Protection Mist bottle included
Breeze Life$71.523.9★
Breeze Life Sun Umbrella with Fan and Mister Rechargeable Misting Umbrella with Built-in Fan For Festivals Beach and More Blocks Harmful Sun Rays UPF 50+ UV Protection Mist bottle included
Breeze Life$71.733.9★
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — +80.7% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 84.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Works as explained”
“Good product”
“What I appreciate the most is that it's USB rechargeable”
“Surprisingly useful”
“long-lasting”
“It has waterproof treatment as stated in the product introduction”
What buyers complain about
“Get extra bottles a regular water bottle does not fit”
“the fan doesn't work at all”
“not the best”
“Didn't even last 2 months before the fan no longer would work”