ursula costume kids
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Incredible58.14avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$32.79avg listing price — sweet spot $15–$100
Price range
Great$8.73–$77.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Returns
Bad6.6%return rate — above 6% kills the launch gate
Market size
Bad$0$0/yr · 40K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
44
Top-5 brand share
88%
Open market
5%
- Fun Costumes32%
- Ruikajia18%
- Disguise13%
- IMDAET13%
- EXCELLANYARD13%
- Spirit Halloween6%
- Open — no brand owns it (3 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fun Costumes Little Mermaid Flotsam and Jetsam Costume Scarf
Fun Costumes$27.174.7★397 rev
IMDAET Women Octopus Costume for Ursula Cosplay Costume Halloween Sea Witch Costume Purple Tentacle Skirt (Only Skirt S)
IMDAET$32.273.7★26 rev
EXCELLANYARD Sea Witch Cosplay Accessories Set
EXCELLANYARD$8.734.3★111 rev
Ruikajia Ursula Costume Little Mermaid Villan Princess Ariel ostume Birthday Girls Dress 6 Years
Ruikajia$18.544.2★56 rev
Ursula Costume for Kids Deluxe Official Disney The Little Mermaid Live Action Costume with Accessories Child Size Extra Large (10-12)
Disguise$18.874.4★12 rev
Newest
by launch date
Girls Disney The Little Mermaid Toddler Ursula Costume with Tentacle Dress & Light Up Shell Necklace Halloween Outfit 2T
Fun Costumes$74.762 rev
Girls Disney The Little Mermaid Toddler Ursula Costume with Tentacle Dress & Light Up Shell Necklace Halloween Outfit 4T
Fun Costumes$77.932 rev
IMDAET Women Octopus Costume for Ursula Cosplay Costume Halloween Sea Witch Costume Purple Tentacle Skirt (Only Skirt S)
IMDAET$32.2726 rev
LQTIKLD Ursula Costume Women Purple Octopus Tutu Dress Tentacle Skirt-LXL
LQTIKLD$34.3817 rev
INLOLLY Halloween Sea Witch Ears headband Eye-Catching Crown Purple Sparkle Sequin Halloween Hair Accessories for Sea Witch Costume Women Cosplay Party
INLOLLY$9.8644 rev
Trending
90-day click momentum
Sea Witch Ursula Costume Dress The Little Mermaid Ursula Costume Purple Ocotpus Dress
Ruikajia$31.924.8★
IMDAET Women Octopus Costume for Ursula Cosplay Costume Halloween Sea Witch Costume Purple Tentacle Skirt (Only Skirt S)
IMDAET$32.273.7★
Girls Disney The Little Mermaid Toddler Ursula Costume with Tentacle Dress & Light Up Shell Necklace Halloween Outfit 2T
Fun Costumes$74.763.0★
Spirit Halloween Kids Ursula Costume - The Little Mermaid Girls Size CHILD MEDIUM Multicolor
Spirit Halloween$34.234.7★
Disney Flounder Costume Dress Toddlers 4T
Fun Costumes$38.964.1★
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -3.1% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 27.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“surprisingly well made”
“Just what I wanted”
“It fit well”
“Sturdier than expected, nice items”
“lightweight enough to wear comfortably all evening”
What buyers complain about
“small”