ursula
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.41avg listing price — sweet spot $15–$100
Price range
Great$8.73–$83.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great300.45avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 6% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 119K searches
Competition
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
73
Top-5 brand share
85%
Open market
11%
- EXCELLANYARD61%
- Funko8%
- BWWKTOP8%
- Silver Buffalo5%
- Disney Princess4%
- Disney Store4%
- Open — no brand owns it (3 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EXCELLANYARD Sea Witch Cosplay Accessories Set
EXCELLANYARD$8.734.3★111 rev
Funko Pop! Deluxe: Little Mermaid - Ursula - Stained Glass - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Figure for Collectors and Display
Funko$18.794.8★53 rev
Silver Buffalo Disney Ursula Jumbo Ceramic Mug 25oz
Silver Buffalo$14.194.8★895 rev
Disney Princess Villains Ursula Fashion Doll Accessories and Removable Clothes Disney Villains Toy for Kids 5 Years Old and Up
Disney Princess$14.634.8★1,395 rev
BWWKTOP Villains Tote Bag Villains Fans Gift Mystic Witch Shoulder Bag Villains Witch Merchandise (Ur Moods BG)
BWWKTOP$22.634.9★29 rev
Newest
by launch date
Mattel Disney Princess Toys Small Doll 4-Pack with Mermaid Ariel Prince Eric Ursula & King Triton Plus Trident Accessory Inspired by Movie
Mattel$17.7068 rev
BWWKTOP Villains Ursula Crossbody Bag Sea Witches Fans Gift Trouble Maker Ursula Shoulder Bag Ursula Merchandise (Maker Ursula TG)
BWWKTOP$15.767 rev
Funko Pop! Deluxe: Little Mermaid - Ursula - Stained Glass - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Figure for Collectors and Display
Funko$18.7953 rev
Ursula Enamel Pin
Disney$10.1330 rev
BWWKTOP Villains Tote Bag Villains Fans Gift Mystic Witch Shoulder Bag Villains Witch Merchandise (Ur Moods BG)
BWWKTOP$22.6329 rev
Trending
90-day click momentum
Miraclesuit Womens Swimwear Illusionist Ursula Hidden Underwire Mesh Detail Tankini Bathing Suit Top Black 14
Miraclesuit$83.124.3★
Mattel Disney Princess Toys Small Doll 4-Pack with Mermaid Ariel Prince Eric Ursula & King Triton Plus Trident Accessory Inspired by Movie
Mattel$17.704.6★
BWWKTOP Villains Ursula Crossbody Bag Sea Witches Fans Gift Trouble Maker Ursula Shoulder Bag Ursula Merchandise (Maker Ursula TG)
BWWKTOP$15.764.3★
EXCELLANYARD Sea Witch Cosplay Accessories Set
EXCELLANYARD$8.734.3★
Ursula Enamel Pin
Disney$10.134.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.Peak months: Sep, Oct, Dec · busiest ÷ quietest = 3.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“worth the money”
“This suit is well made”
“Great color”
“It fits like a glove”
“The design and colors are excellent”
“Love that it can go in the dishwasher”
“Good material and it looks great”
“She loved her gift”
“Absolutely love for my collection”
“Love the large capacity”
What buyers complain about
“small”
“Arrived Used”
“This is more gray then purple so I am disappointed”
“The color of this Mug is way different from the picture you see on the site”