urn necklace for ashes
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$25.20avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 6% kills the launch gate
Price range
Great$9.99–$50.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$705K$705K/yr · 3.5M searches
Review moat
Okay2,060.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Competition
Bad88%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
9
Top-5 brand share
95%
Open market
2%
- Fumete43%
- Dletay20%
- Yinplsmemory19%
- MTLEE11%
- shajwo3%
- Norya2%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fumete 5 Pcs Urn Necklace for Ashes Cremation Jewelry Necklace Set for Ashes Memorial Keepsake Heart Cross Cubic Stainless Steel Urn Jewelry for Loved One or Pet Women Men 5 Styles(Dark Blue)
Fumete$24.784.8★2,501 rev
Dletay Heart Urn Necklace for Ashes with 12 Birthstones Cremation Jewelry for Ashes -Your Wings Were Ready My Heart Was Not
Dletay$9.994.8★5,480 rev
Yinplsmemory Hummingbird Cremation Jewelry Crystal Heart Urn Ashes Necklace for Women Men Memorial Keepsake Necklace of Loved One
Yinplsmemory$16.914.6★1,028 rev
Urn Necklace for Ashes for Men and Women Cremation Jewelry for Ashes Stainless Steel Small Keepsake Pendant for Human Ashes (Black Sliver 12 Pieces)
MTLEE$34.804.8★1,508 rev
MTLEE 18 Pieces Urn Necklace for Ashes for Men Women Cremation Jewelry for Ashes Stainless Steel Small Keepsake Pendant for Human Ashes (Black Silver)
MTLEE$50.784.8★1,508 rev
Newest
by launch date
Ecation 15 Pcs Urn Necklace for Ashes Women Keepsake Cremation Jewelry Stainless Steel Cross Heart Cubic Locket Ashes Necklace for Human Loved One(Purple)
Ecation$39.93541 rev
MTLEE 18 Pieces Urn Necklace for Ashes for Men Women Cremation Jewelry for Ashes Stainless Steel Small Keepsake Pendant for Human Ashes (Black Silver)
MTLEE$50.781,508 rev
shajwo Cylinder Cremation Jewelry Tree of Life Urn Ashes Necklace for Women Men Vial Cremation Ash Pendant Loved One Memorial Jewelry Rainbow
shajwo$17.021,469 rev
Yinplsmemory Hummingbird Cremation Jewelry Crystal Heart Urn Ashes Necklace for Women Men Memorial Keepsake Necklace of Loved One
Yinplsmemory$16.911,028 rev
Yinplsmemory Hummingbird Cremation Jewelry Crystal Heart Urn Ashes Necklace for Women Men Memorial Keepsake Necklace of Loved One
Yinplsmemory$17.011,028 rev
Trending
90-day click momentumYinplsmemory Hummingbird Cremation Jewelry Crystal Heart Urn Ashes Necklace for Women Men Memorial Keepsake Necklace of Loved One
Yinplsmemory$17.014.6★
Cremation Jewelry No Longer By My Side Forever In My Heart Carved Locket Cremation Urn Memorial Necklace Keepsake Urn Pendant For Dad (Dad)
Norya$16.934.7★
Fumete 5 Pcs Urn Necklace for Ashes Cremation Jewelry Necklace Set for Ashes Memorial Keepsake Heart Cross Cubic Stainless Steel Urn Jewelry for Loved One or Pet Women Men 5 Styles(Red)
Fumete$23.874.8★
MTLEE 18 Pieces Urn Necklace for Ashes for Men Women Cremation Jewelry for Ashes Stainless Steel Small Keepsake Pendant for Human Ashes (Black Silver)
MTLEE$50.784.8★
Fumete 5 Pcs Urn Necklace for Ashes Cremation Jewelry Necklace Set for Ashes Memorial Keepsake Heart Cross Cubic Stainless Steel Urn Jewelry for Loved One or Pet Women Men 5 Styles(Dark Blue)
Fumete$24.784.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The products are beautiful”
“I chose the silver tone color which was very nice”
“As described good”
“They are as described beautiful worth the price comes with everything to put the ashes in the neck less”
“Style and beautiful”
“Gifts for my children”
“It is built well, very sturdy”
“Nice and durable”
“Lightweight”
“Great quality tiny writing a lil hard to see”
What buyers complain about
“Colored Off -”
“Can tell its not well made”
“so its a struggle to close”
“The cylinder is heavy”
“The one it comes with is not strong enough to last”
“BUT, and is a big one, I'm very disappointed in the size, you can fit your love one aches inside the heart,”
“Gem stones fall out quickly with just normal wear”
“The chains could be a little sturdier”
“The clasp is somewhat thin”
“I don't plan on getting it wet at all”