unicorn umbrella
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.78avg listing price — sweet spot $15–$100
Price range
Great$13.07–$32.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay2,475.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Market size
Bad$25K$25K/yr · 33K searches
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
27
Top-5 brand share
78%
Open market
14%
- addie & tate27%
- Stephen Joseph18%
- decalsweet15%
- alldomess9%
- totes8%
- Wxjiahetai8%
- Open — no brand owns it (12 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
addie & tate Girls Rain Jacket & Kids Umbrella Set - Unicorn Umbrellas for Rain - Kids Raincoat for Boys and Girls Rain Coat for 5-7
addie & tate$32.914.7★6,474 rev
addie & tate Kids Umbrella & Rain Coats for Girls and Boys Set - Toddler Umbrella for Kids and Raincoat for Girls in Fun Jacket Styles for 7-9 (Unicorn)
addie & tate$32.874.7★6,474 rev
totes Kids Clear Bubble Umbrella with Dome Canopy Lightweight Design Wind and Rain Protection Umbrella Pink Unicorn Kids - 38 Canopy
totes$25.874.6★13,858 rev
Kids Clear Bubble Umbrella for Girls & Boys 39in Transparent Dome Umbrellas with Auto Open Easy-Grip Handle Pinch-Proof Closure Rounded Tips 0.6LB Lightweight Rain Umbrella for Ages 310
Wxjiahetai$19.244.6★679 rev
Stephen Joseph Kids Color Changing Wet Dry Umbrella Water reacting Auto Open Umbrellas for Rain Childrens Umbrella UNICORN 23X28
Stephen Joseph$24.094.6★1,326 rev
Newest
by launch date
alldomess Kids Umbrella for Rain Easy Open Windproof Compact Umbrella for Toddler Girls Boys Durable & Portable Ideal for Outdoor School Travel Rainbow Unicorns
alldomess$15.9161 rev
Kids Umbrella Children Travel Umbrellas Reinforced Canopy with Pinch Free Closure and Colorful Design Lightweight Umbrellas for Girls & Boys Suitable Size 32*24 inch Easy Push/Pull for Little Kids
decalsweet$15.6985 rev
Kids Umbrella Children Travel Umbrellas Reinforced Canopy with Pinch Free Closure and Colorful Design Lightweight Umbrellas for Girls & Boys Suitable Size 32*24 inch Easy Push/Pull for Little Kids
decalsweet$15.6785 rev
omedecal Kids Folding Umbrella Auto Open & Close UV Resistant Anti-Rebound Safe Design 8-Rib Reinforced Canopy 360 Reflective Strip Lightweight Travel Umbrella for Girls (Unicorn)
omedecal$15.8535 rev
Afkengung Kids Automatic Umbrella with Cartoon Print & Reflective Strip easy One-Button Open Close UPF 50+ Sun & Wind Protection for School Outdoor Safety for Boys and Girls (Unicorns)
Afkengung$14.9622 rev
Trending
90-day click momentumomedecal Kids Folding Umbrella Auto Open & Close UV Resistant Anti-Rebound Safe Design 8-Rib Reinforced Canopy 360 Reflective Strip Lightweight Travel Umbrella for Girls (Unicorn)
omedecal$15.854.1★
addie & tate Kids Umbrella & Rain Coats for Girls and Boys Set - Toddler Umbrella for Kids and Raincoat for Girls in Fun Jacket Styles for 7-9 (Unicorn)
addie & tate$32.874.7★
Kids Umbrella Children Travel Umbrellas Reinforced Canopy with Pinch Free Closure and Colorful Design Lightweight Umbrellas for Girls & Boys Suitable Size 32*24 inch Easy Push/Pull for Little Kids
decalsweet$15.694.7★
Kids Umbrella Children Travel Umbrellas Reinforced Canopy with Pinch Free Closure and Colorful Design Lightweight Umbrellas for Girls & Boys Suitable Size 32*24 inch Easy Push/Pull for Little Kids
decalsweet$15.674.7★
Nickelodeon Kids Umbrella And Poncho Raincoat Set JoJo Siwa Rain Wear For Girls Ages 4-7
Nickelodeon$13.074.5★
Demand
Weekly Amazon search volume, last 31 weeks — -17.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“No issues with product”
“Easy to use”
“The size is perfect for little ones”
“Exactly what i expected”
“The design is cute”
“beautiful love the colors good quality”
“this umbrella offers great value for the price”
“A perfect gift”
“Durable”
“My baby loves this umbrella is super cute lightweight”
What buyers complain about
“Broke on first use”
“wont engage to expand”
“hard to open”
“the rain coat was so old and dirty, it had some moist fungus on it”
“Waste of money”
“Dryrotted”
“the handle suddenly broke off while my six year old daughter was using it”
“But its small for daughter 1st grade of school”
“it doesnt have a sharp end”
“She's really not that strong”