under armour football cleats
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great$54.51avg listing price — sweet spot $15–$100
Review moat
Great274.12avg incumbent reviews — the moat a new listing must climb
Growth
Good+52.8%90-day search growth — must beat 0% to launch
Price range
Good$0.10–$149.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$38K$38K/yr · 365K searches
Returns
Bad11.3%return rate — above 6% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
128
Top-5 brand share
75%
Open market
19%
- Under Armour33%
- adidas19%
- HRJR9%
- Phenom Elite8%
- Favdeol7%
- Venum6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 179 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mens Soccer Cleats Football Cleats for Mens Big Boys High-Top Spikes Shoes for Youth Professional Training Turf Indoor Outdoor Sneaker Black 9.5
Favdeol$36.924.4★388 rev
Under Armour Mens Spotlight Hammer Football Cleats (001) Black/White/White 11 US
Under Armour$49.044.6★199 rev
Under Armour Mens Blur Pro Football Cleats (004) Black/Black/White 11 US
Under Armour$98.744.5★66 rev
Under Armour Mens Spotlight Hammer Football Cleats (100) White/Metallic Silver/Metallic Silver 11.5 US
Under Armour$50.434.6★199 rev
Mens Soccer Cleats Football Cleats for Mens Big Boys High-Top Spikes Shoes for Youth Professional Training Turf Indoor Outdoor Sneaker Black 12
Favdeol$37.044.4★388 rev
Newest
by launch date
adidas Unisex-Adult Adizero Impact.2 Ii American Football White/Silver Metallic 8.5
adidas$62.7118 rev
Adidas Mens Adizero Impact.2 Molded American Football Black/White/Black 13
adidas$42.13486 rev
Adidas Mens Adizero Impact.2 Molded American Football White/Gold Metallic/White 11
adidas$40.78486 rev
Adidas Mens Adizero Impact.2 Molded American Football White/Gold Metallic/White 7
adidas$40.99486 rev
Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Black/White/Better Scarlet 7.5
adidas$39.981,018 rev
Trending
90-day click momentum
Under Armour Mens Highlight RM Football Cleats (001) Black/Black/Black 10 US
Under Armour$55.854.8★
adidas Unisex-Adult Adizero Impact.2 Ii American Football White/Silver Metallic 13
adidas$62.704.7★
Under Armour Mens Blur Pro Football Cleats (105) White/Red/Racer Red 13 US
Under Armour$72.974.5★
adidas Unisex-Adult Adizero Impact.2 Ii American Football Grey/Black/Silver Metallic 6.5
adidas$58.254.7★
Under Armour Mens Spotlight Hammer Football Cleats (101) White/Fresco Blue/Pink Rave 9 US
Under Armour$49.714.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +52.8% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“fit just as they should”
“Quality good”
“Extremely comfortable”
“Great value”
“durable these cleats are”
“Other then that it fits my foot nicely”
“These cleats are lightweight”
“Colors were nice”
“The upper material is flexible”
“Grip You Can Count On”
What buyers complain about
“Run a bit small”
“Horrible quality”
“Not super narrow”
“Used- not new”
“Comfort wise, theyre terrible”
“Not worth the price”
“it doesnt look like it can last long after the first week of play i alrerady began to see signs of wear and tear”
“The shoe feels like it's stiff plastic and not flexible”
“Don't buy if you have wide feet”
“Very cheap material use just bought them a month 1/2 ago”