uma wig
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$19.70avg listing price — sweet spot $15–$100
Review moat
Great348.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$10.94–$23.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Returns
Bad11.0%return rate — above 6% kills the launch gate
Market size
Bad$3K$3K/yr · 4K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
22
Top-5 brand share
100%
Open market
0%
- karlery43%
- Costume Agent31%
- Disguise25%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Costume Agent Adult Deluxe Daughter of a Villain Uma Cosplay Wig
Costume Agent$10.944.5★127 rev
Descendants 3 Uma Wig Costume Accessory Teal
Disguise$21.444.5★690 rev
karlery Kids Girls Long Braid Blue and Black Mixed Wig Anime Costume Party Wig
karlery$23.364.3★256 rev
karlery Women Long Braid Blue and Black Mixed Wig Halloween Cosplay Wig Anime Costume Party Wig
karlery$23.084.0★322 rev
Newest
by launch dateDescendants 3 Uma Wig Costume Accessory Teal
Disguise$21.44690 rev
Costume Agent Adult Deluxe Daughter of a Villain Uma Cosplay Wig
Costume Agent$10.94127 rev
karlery Kids Girls Long Braid Blue and Black Mixed Wig Anime Costume Party Wig
karlery$23.36256 rev
karlery Women Long Braid Blue and Black Mixed Wig Halloween Cosplay Wig Anime Costume Party Wig
karlery$23.08322 rev
Trending
90-day click momentumCostume Agent Adult Deluxe Daughter of a Villain Uma Cosplay Wig
Costume Agent$10.944.5★
karlery Women Long Braid Blue and Black Mixed Wig Halloween Cosplay Wig Anime Costume Party Wig
karlery$23.084.0★
karlery Kids Girls Long Braid Blue and Black Mixed Wig Anime Costume Party Wig
karlery$23.364.3★
Descendants 3 Uma Wig Costume Accessory Teal
Disguise$21.444.5★
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -19.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 12.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super cute wig”
“And fit was perfect”
“easy to use”
“Great price and good quality for a costume”
“I LOVE the color”
What buyers complain about
“Very choppy no coverage if you have longer hair very dissatisfied”
“It's super heavy at the front”