Skip to content
43

two piece fall outfits for women 2023

Skip it

Soft demand (-93.9% this quarter) — this niche doesn't clear our bar today.

Market size 16Growth 0Conversion 3Competition 95Returns 0Price range 81Avg price 95Brand share 80Review moat 45Quality gap 67

Competition

Great20%

top-5 click share — an open shelf

Avg price

Incredible$28.90

avg listing price — sweet spot $15–$100

Price range

Great$8.43–$45.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,020.07

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$63K

$63K/yr · 945K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-93.9%

90-day search growth — must beat 0% to launch

Returns

Bad12.5%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

34

Top-5 brand share

55%

Open market

39%

  • Trendy Queen18%
  • PRETTYGARDEN11%
  • Ekouaer9%
  • LILLUSORY9%
  • WIHOLL8%
  • ANRABESS6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$3K6%$4K8%$5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 71 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -93.9% search growth over the last 90 days.
90K70KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 200.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall27%

“This set is so soft and very comfortable”

Size-Overall19%

“Fits as expected”

Soft Feel11%

“Material is buttery soft”

Material Quality5%

“Gorgeous material”

Quality-Overall4%

“Amazing quality”

Color4%

“Color is true”

Value For Money3%

“Great Value”

Shape/Style2%

“Great style”

Weight Light2%

“Great lightweight joggers”

Stretchability/Expandability/Elasticity2%

“Really comfortable and stretchy”

What buyers complain about

Size-Overall23%

“Extremely long”

Material Quality6%

“material not as expected”

Quality-Overall4%

“Low quality”

Length3%

“hate the length”

Thickness3%

“Not thick material”

Color3%

“Not correct color”

Thin2%

“Thin material”

Machine Wash Suitability2%

“Washed up HORRIBLE”

Shape/Style2%

“wasnt very flattering”

Wrinkles1%

“Terribly wrinkled”

Top return reasons

Size-Overall45%
Length16%
Material Quality9%
Waist Fit7%
Color4%
Thin4%
Advertised Vs Actual Product2%
Shape/Style2%
Thigh Fit1%
Sleeve Fit1%