tumi toiletry bag
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great104.38avg incumbent reviews — the moat a new listing must climb
Growth
Good+31.0%90-day search growth — must beat 0% to launch
Avg price
Okay$202.79avg listing price — sweet spot $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay$138K$138K/yr · 25K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad9.0%return rate — above 6% kills the launch gate
Price range
Bad$67.56–$562.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
14
Top-5 brand share
100%
Open market
0%
- TUMI97%
- Briggs & Riley2%
- Bellroy1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TUMI Alpha Split Travel Kit - Compact Toiletry Bag for Men & Women - Features Removable Leather Handle & 3 Zip Pockets - Black
TUMI$157.924.5★141 rev
TUMI - Alpha Hanging Travel Kit - Toiletries and Cosmetics Organizer - Travel Essentials Bag with Hooks & Pockets - Black
TUMI$188.164.7★181 rev
TUMI - Alpha Bravo Response Travel Kit - Mens Travel Organizer - Hanging Toiletry Bag - 6.25 X 9.5 X 3.5 - Black
TUMI$218.755.0★19 rev
TUMI - Alpha Travel Kit - Travel Toiletry Bag - Compact Travel Organizer for Cosmetics & Essentials - TUMI Tracer - Black
TUMI$175.814.7★66 rev
TUMI - Voyageur Contine Weekender - Travel Weekend Bag for Women - Holds Up to 14 Laptop - Multiple Compartment & Pockets - Black & Gunmetal Hardware
TUMI$562.164.4★48 rev
Newest
by launch date
Tumi Womens Dallas Cosmetic Pink Clay One Size
TUMI$142.375 rev
TUMI - Alpha Bravo Response Travel Kit - Mens Travel Organizer - Hanging Toiletry Bag - 6.25 X 9.5 X 3.5 - Black Geometric
TUMI$182.128 rev
Bellroy Hanging Toiletry Kit Plus (8 Liter Travel Hanging Toiletry Bag) - Black
Bellroy$90.8776 rev
TUMI - Alpha Hanging Travel Kit - Toiletries and Cosmetics Organizer - Travel Essentials Bag with Hooks & Pockets - Wheatpaste Print
TUMI$124.274 rev
Tumi Mens Response Travel Kit Navy Coated Canvas One Size
TUMI$208.758 rev
Trending
90-day click momentumTUMI - Voyageur Contine Weekender - Travel Weekend Bag for Women - Holds Up to 14 Laptop - Multiple Compartment & Pockets - Black & Gunmetal Hardware
TUMI$562.164.4★
TUMI - Alpha Money Clip Card Case - Credit Card Wallet - Stylish Cash & Money Clip - 2.9 X 4.1 X 0.6 - Black
TUMI$93.304.4★
TUMI - Just In Case Tote - Foldable Lightweight and Compact Packable Travel Bag - Folds Into Included Pouch - Large Black with Gold Hardware
TUMI$168.874.4★
Tumi Womens Dallas Cosmetic Pink Clay One Size
TUMI$142.374.6★
TUMI - Alpha Organizer Brief - Laptop Briefcase for Commute or Travel - Fits Up to 15 Laptop - Removable Shoulder Strap - Black
TUMI$509.344.5★
Demand & seasonality
Weekly Amazon search volume, last 64 weeks — +31.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“definitely well made”
“Durable”
“its been a great fit for that”
“still have room”
“Lightweight”
“sturdy”
“Love this bag great price”
“Easy travel”
“Best thin clip card case on the market”
“Looks great”
What buyers complain about
“A bit smaller than expected”
“Its expensive,”
“Tumi thought and functionality”
“When I went to go use the bag after the return time the snap for the top two handles does not work”
“The bag was missing the strap”
“the smaller option feels a bit too compact in my opinion”