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travis kelce halloween costume

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Soft demand (-27.5% this quarter) — this niche doesn't clear our bar today.

Market size 22Growth 11Conversion 49Competition 35Returns 21Price range 70Avg price 95Brand share 37Review moat 28Quality gap 70

Avg price

Incredible$41.53

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$7.81–$128.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,688.55

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$89K

$89K/yr · 55K searches

Returns

Bad6.9%

return rate — above 6% kills the launch gate

Growth

Bad-27.5%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

12

Top-5 brand share

83%

Open market

11%

  • Franklin Sports20%
  • Sinkawa Jackets19%
  • Haase Unlimited19%
  • Qosivfey15%
  • NFL PRO LINE10%
  • Pullonsy6%
  • Open — no brand owns it (2 brands, 11%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$9K15%$13K20%$18K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.5% search growth over the last 90 days.
20K15KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 263.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall44%

“Good quality”

Size-Overall19%

“Fit well”

Fun/Entertainment Experience13%

“So fun and inexpensive”

Material Quality13%

“But the material is of really good quality nice”

Allergies6%

“did not irritate her skin”

Durability6%

“Held up perfectly”

What buyers complain about

Instructions/User Manual/Troubleshooting33%

“I followed instructions perfectly however the letters still would not stick correctly so the jersey is pretty much ruined on the back”

Adhesion/Stickiness33%

“Did not stick well for us”

Advertised Vs Actual Product17%

“no numbers to press on like the advertised”

Stain Resistance17%

“Stains”

Top return reasons

Size-Overall72%
Material Quality6%
Length5%
Product Condition4%
Value For Money3%
Stitch/Finish/Polish2%
Advertised Vs Actual Product2%
Stain Resistance2%
Quality-Overall1%
Shoulder Fit1%